Indicates the type of a location. Location Type Defined by CCTVPLUS Indicates the role that a specific instance of a description takes among all descriptions. Description Role Defined by CCTVPLUS The role in the overall content stream. Part Role Indicates a kind of content rendition. Content Rendition Defined by CCTVPLUS CCTV Newscontent Co.,Ltd. CCTV Newscontent Co.,Ltd. All Rights Reserved. No access Chinese mainland CCTV Newscontent www.cctvplus.com +86-10-83949886 +86-10-63978447 contact@cctvplus.com 2026-05-06T14:31:57Z 2026-05-06T14:31:57Z 2026-05-06 2014-11-06T09:22:45Z China Central Television China Data Consumption May 6, 2026/Recent/File China-Box Office Update May Day holiday box office hit 758 mln yuan as “film+” economy, affordable pricing drive cinema frenzy China's five-day May Day holiday, a key moviegoing period, concluded with a cumulative box office of 758 million yuan (approx. 105 million U.S. dollars), marking a 1.41 percent year-on-year increase, according to final statistics released by the National Film Administration on Wednesday. Alongside the total revenue growth, key operational metrics showed broad expansion. Total attendance surged 10.23 percent to 20.84 million viewers, while the number of screenings rose 2 percent to 2.38 million during the holiday that ended on Tuesday. The uptick in foot traffic and showings was largely supported by a more consumer-friendly pricing strategy: the average ticket price dropped to 36.3 yuan, an 8 percent decline from last year's 39.5 yuan, making cinema outings significantly more accessible during the peak travel period. Beyond traditional screenings, the holiday period highlighted the continuous upgrade of "film+" business models. Theaters and distributors increasingly integrated cross-sector experiences, including themed merchandising, interactive exhibitions, dining partnerships, and localized promotional campaigns. Coupled with targeted consumer subsidies and platform discounts, these initiatives delivered a more diverse and value-driven entertainment experience, successfully converting casual holiday foot traffic into sustained cultural consumption. The strong performance reflects cinema's expanding role as a catalyst for broader service-sector growth. Since the beginning of this year, China's full film industry chain has surpassed 210 billion yuan in total output value. Nats/Part Mute Shanghai, China - May 1, 2026 (CCTV - No access Chinese mainland) 1. Moviegoers in cinema Liaocheng City, Shandong Province, east China - May 1, 2026 (CCTV - No access Chinese mainland) 2. Various of moviegoers in cinema 3. Various of moviegoers getting tickets from self-service machines 4. Various of moviegoers in line to have their tickets checked 5. Various of moviegoers watching film Lanzhou City, Gansu Province, northwest China - May 1, 2026 (CCTV - No access Chinese mainland) 6. Moviegoers watching film FILE: China - Date and Exact Location Unknown (CCTV - No access Chinese mainland) 7. Trailer clips of "Cold War 1994" 8. Trailer clips of "Vanishing Point" Handan City, Hebei Province, north China - May 1, 2026 (CCTV - No access Chinese mainland) 9. Moviegoers purchasing tickets at counter 10. Various of moviegoers in cinema Shanghai, China - Recent (CGTN - No access Chinese mainland) 11. Various of decorations, advertisements, products for sale at cinema 12. Various of stalls, cafes at cinema promoting movie-related activities Jiangxi Province, east China - May 2, 2026 (CCTV - No access Chinese mainland) 13. Moviegoers in line to buy tickets 14. Screen showing seating plan 15. Moviegoers getting tickets from self-service machines 16. Various of movie posters