Indicates the type of a location. Location Type Defined by CCTVPLUS Indicates the role that a specific instance of a description takes among all descriptions. Description Role Defined by CCTVPLUS The role in the overall content stream. Part Role Indicates a kind of content rendition. Content Rendition Defined by CCTVPLUS CCTV Newscontent Co.,Ltd. CCTV Newscontent Co.,Ltd. All Rights Reserved. No access Chinese mainland CCTV Newscontent www.cctvplus.com +86-10-83949886 +86-10-63978447 contact@cctvplus.com 2026-07-02T19:14:35Z 2026-07-02T19:14:35Z 2026-07-02 2014-11-06T09:22:45Z China Central Television China Economy/Other Sport Recent China-World Cup/Consumption World Cup fever powers new consumer economy in Shanghai Excitement for the 2026 FIFA World Cup is transforming Shanghai into a vibrant testing ground for a new kind of consumer economy, one in which sports, social life and spending are becoming increasingly inseparable. The city's consumer landscape is shifting. From pop-up exhibitions and official merchandise to themed dining, a commercial model is emerging that blends sport with social life and immersive experiences. "My friends and I play football together every weekend. For the World Cup, we'll either be at a friend's home or a nearby bar to watch the games," said Tian Wuji, a football fan and a lawyer. "I'm self-taught in German and French, so I've grown into European football culture. By subscribing online for the original commentary, I can practice my language skills while enjoying the match," said Wang Mengyuan, a football fan and a company manager. "I studied in France, where my friends took me to a few games, and I got swept up in the atmosphere. I just bought this football-shaped bag when the tournament started," said Guan Lin, a football fan and an exhibition curator. This passion for the World Cup is fueling local consumption and drawing fans from around the world. For these international visitors, Shanghai offers not just matches but a uniquely immersive consumer experience. "This is the first game that I've watched. And it's really nice, I really like it here. I think it's more international than in my hometown. I've been in Shanghai a little less than a year. It's really fun," said Clara Barrios, a Mexican football fan. Across the country, this fusion of sport, entertainment and business is empowering urban spaces, attracting crowds and boosting nighttime economies. Experts say this surge in consumer spending signals a major commercial shift. Rather than watching games alone at home, fans are now planning vacations around the matches. Families are booking local hotels specifically for their high-quality viewing experiences. That single decision can trigger a cascade of spending on accommodations, transportation, dining, sightseeing and leisure. The economic impact now extends far beyond the 90-minute match, turning the tournament into a powerful catalyst for urban consumption. Chinese/English/Nats/Part Mute Shanghai, China - Recent (CGTN - No access Chinese mainland) 1. Aerial shots of cityscape 2. Various of people at World Cup-themed block, performers in team jerseys dancing 3. Interior of pop-up store 4. Various of football fan Tian Wuji playing football 5. SOUNDBITE (Chinese) Tian Wuji, football fan/lawyer: "My friends and I play football together every weekend. For the World Cup, we'll either be at a friend's home or a nearby bar to watch the games." 6. SOUNDBITE (English) Wang Mengyuan, football fan/company manager (partially overlaid with shot 7): "I'm self-taught in German and French, so I've grown into European football culture. By subscribing online for the original commentary, I can practice my language skills while enjoying the match." ++SHOT OVERLAYING SOUNDBITE++ 7. Various of Wang taking out foreign-language book from bag ++SHOT OVERLAYING SOUNDBITE++ 8. SOUNDBITE (Chinese) Guan Lin, football fan/exhibition curator (ending with shot 9): "I studied in France, where my friends took me to a few games, and I got swept up in the atmosphere. I just bought this football-shaped bag when the tournament started." 9. Guan showing her bag 10. Various of football fans watching match in restaurant, chanting slogans 11. SOUNDBITE (English) Clara Barrios, Mexican football fan (ending with shots 12-13): "This is the first game that I've watched. And it's really nice, I really like it here. I think it's more international than in my hometown. I've been in Shanghai a little less than a year. It's really fun." 12. Aerial shot of people at World Cup-themed block 13. Football fan juggling ball 14. People at World Cup-themed block 15. Aerial shots of cityscape