Indicates the type of a location. Location Type Defined by CCTVPLUS Indicates the role that a specific instance of a description takes among all descriptions. Description Role Defined by CCTVPLUS The role in the overall content stream. Part Role Indicates a kind of content rendition. Content Rendition Defined by CCTVPLUS CCTV Newscontent Co.,Ltd. CCTV Newscontent Co.,Ltd. All Rights Reserved. No access Chinese mainland CCTV Newscontent www.cctvplus.com +86-10-83949886 +86-10-63978447 contact@cctvplus.com 2026-08-20T22:24:19Z 2026-08-20T22:24:19Z 2026-08-20 2014-11-06T09:22:45Z China Central Television China Consumption Aug 16/14, 2026/Recent/File China-Box Office/Update China's summer film season continues as consumption campaign entices moviegoers China is continuing to experience a box office boom this year, driven by a nationwide campaign to spur consumption with cheaper cinema tickets while a series of big summer releases are also enticing film fans out to theaters up and down the country. Seen as one of the most lucrative periods of the year, China's summer box office season, which officially runs from June 1 to August 31, has now generated more than 10.7 billion yuan in box office revenue as of midday Thursday. This has helped propel China's total box office revenue for 2026 above 26.5 billion yuan (over 3.9 billion U.S. dollars) as of Thursday afternoon, with more than 670 million moviegoers and over 96 million screenings recorded, according to the latest data from a leading Chinese ticketing platform. The diverse line-up of summer blockbusters covers a broad range of genres, including comedy, animation, sci-fi, war, and suspense and action, offering audiences more choices and helping attract viewers from different age groups and with different interests. Among the best performers is the anti-war film "Once Upon a Time in the Middle East," which tells the story of a chef working at a Chinese restaurant in the Middle East when war breaks out in the 2000s. It has drawn positive feedback both for its perspective on war and the vivid portrayal of life in the Middle East. In just 10 days since its release on Aug. 11, the film has raked in over 1.2 billion yuan, catapulting it up the box office charts as it closes in on the year's biggest grossing films. Ticketing data shows that the current top four on China's annual box office chart are the auto-racing sequel "Pegasus 3", Hong Kong director Stephen Chow's sports comedy "Kung Fu Soccer" about a team of female footballers, the touching family drama "Dear You", and animated film "All Wishes Come True!" China launched a nationwide campaign this year to boost the cinema sector, with at least 1.2 billion yuan in subsidies planned throughout 2026 to make movie-going more affordable. Data shows the average ticket price for domestic-made movies has dropped to 39.5 yuan (less than 6 U.S. dollars) this year, some 20 percent lower in 2025. Nats Beijing, China - Aug 16, 2026 (CCTV - No access Chinese mainland) 1. Various of cinema interior, screen showing movie schedule China - Aug 14, 2026 (CCTV - No access Chinese mainland) 2. Various of moviegoers walking, having tickets checked Beijing, China - Aug 16, 2026 (CCTV - No access Chinese mainland) 3. Posters of "Once Upon a Time in the Middle East" Shenzhen City, Guangdong Province, south China - Recent (CCTV - No access Chinese mainland) 4. Sign on theater 5. Various of audience watching film FILE: Date and Location Unknown (CCTV - No access Chinese mainland) 6. Clips of film "Once Upon a Time in the Middle East" FILE: China - Exact Location and Date Unknown (CCTV - No access Chinese mainland) 7. Trailer clips of racing-comedy film "Pegasus 3" 8. Various of trailer of movie "Kung Fu Soccer" 9. Clips of family drama film "Dear You" 10. Various of trailer of animated movie "All Wishes Come True" Shenyang City, Liaoning Province, northeast China - Aug 16, 2026 (CCTV - No access Chinese mainland) 11. Audience, IMAX screen Chengdu City, Sichuan Province, southwest China - Recent (CCTV - No access Chinese mainland) 12. Various of audience members watching film Shenzhen City, Guangdong Province, south China - Recent (CCTV - No access Chinese mainland) 13. Various of cinema, moviegoers; film posters Rizhao City, Shandong Province, east China - Recent (CCTV - No access Chinese mainland) 14. Various of moviegoers at cinema, going through ticket check