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            <name>Consumption</name>
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        <dateline xml:lang="en">Oct 1, 2026</dateline>
        <slugline xml:lang="en">China-National Day Holiday/Consumption</slugline>
        <headline xml:lang="en">National Day holiday events boost consumption across China</headline>
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A variety of themed activities, including performances, firework shows, cultural displays and night markets, have been rolled out across China to create a festive vibe and fuel consumption during the seven-day National Day holiday starting Thursday. 

In Songzi, a hub for high-end guitar manufacturing and cultural tourism in central China's Hubei Province, music performances have been staged in scenic areas, commercial districts, and villages across the county-level city, as part of a guitar-themed activity to offer tourists a unique vacation. 

In Jianli, a county in Hubei noted for preserving the Jingzhou flower drum opera, a national-level intangible cultural heritage, an immersive cultural tourism street themed on the local genre has been launched, where promenade theatre allows visitors to feel the unique charm of flower drum opera up close. 

In Xiaogan City of Hubei, a grand firework show lit up the sky on Thursday night, creating a strong festive atmosphere and drawing crowds of visitors. 

In Nanjing, capital of east China's Jiangsu Province, the Changjiang Road cultural and museum block officially opened on Thursday night, serving as an "outdoor museum" for visitors with upgraded digital services. 

"The block features diverse and innovative cultural tourism offerings, upgraded business forms, and innovatively integrated experience scenarios, blending culture and museum with art, technology and fashion," said Ye Dongmei, director of the Culture and Tourism Bureau of Xuanwu District, Nanjing.

Meanwhile, the authorities of Anxi County in east China's Fujian Province have launched a series of activities themed on tea, culture, tourism and consumption to forge immersive experience scenarios for tourists, and have rolled out consumer incentives in collaboration with local scenic areas, hotels and commercial districts to boost holiday spending. 

"For this National Day holiday, I took my two kids here for leisure, for food and for fun. They are both very happy," said Lin Guixia, a tourist. 

In Qionghai City of south China's Hainan Province, a holiday event has brought together music and dance performances, a night market, and nighttime leisure activities to a single location, diversifying holiday offerings for visitors while boosting consumption. 

"I feel very good here tonight. There's plenty of stuff to eat, drink, and do. The atmosphere here is great," said Long Bin, a visitor. 
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Songzi County-level City, Jingzhou City, Hubei Province, central China - Oct 1, 2026 (CCTV - No access Chinese mainland)
1. Various of music performance on stage
2. Crowd of visitors watching performance

Jianli County-level City, Jingzhou City, Hubei Province, central China - Oct 1, 2026 (CCTV - No access Chinese mainland) 
3. Various of performances on cultural tourism street

Xiaogan City, Hubei Province, central China - Oct 1, 2026 (CCTV - No access Chinese mainland) 
4. Various of firework show in progress

Nanjing City, Jiangsu Province, east China - Oct 1, 2026 (CCTV - No access Chinese mainland) 
5. Sign of cultural street
6. Various of visitors
7. Various of cultural fair
8. SOUNDBITE (Chinese) Ye Dongmei, director, Culture and Tourism Bureau of Xuanwu District, Nanjing (ending with shots 9-10):
"The block features diverse and innovative cultural tourism offerings, upgraded business forms, and innovatively integrated experience scenarios, blending culture and museum with art, technology and fashion."
9. Aerial shot of cultural street
10. Visitors at fair

Anxi County, Quanzhou City, Fujian Province, east China - Oct 1, 2026 (CCTV - No access Chinese mainland) 
11. Various of performances, audience
12. Children waving national flags of China
13. Various of visitors taking part in parent-child activities
14. SOUNDBITE (Chinese) Lin Guixia, tourist (ending with shot 15):
"For this National Day holiday, I took my two kids here for leisure, for food and for fun. They are both very happy."
15. Vendor serving visitors

Qionghai City, Hainan Province, south China - Oct 1, 2026 (CCTV - No access Chinese mainland) 
16. Various of crowd of visitors watching music, dance performances
17. Various of visitors at fair
18. Various of crowd of visitors watching performance
19. SOUNDBITE (Chinese) Long Bin, visitor (starting with shot 18, ending with shot 20):
"I feel very good here tonight. There's plenty of stuff to eat, drink, and do. The atmosphere here is great."
20. Crowds of visitors
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