Indicates the type of a location. Location Type Defined by CCTVPLUS Indicates the role that a specific instance of a description takes among all descriptions. Description Role Defined by CCTVPLUS The role in the overall content stream. Part Role Indicates a kind of content rendition. Content Rendition Defined by CCTVPLUS CCTV Newscontent Co.,Ltd. CCTV Newscontent Co.,Ltd. All Rights Reserved. No access Chinese mainland CCTV Newscontent www.cctvplus.com +86-10-83949886 +86-10-63978447 contact@cctvplus.com 2026-10-04T02:59:53Z 2026-10-04T02:59:53Z 2026-10-03 2014-11-06T09:22:45Z China Central Television China Trade Recent China-Outdoor Gears/Export Chinese outdoor gears ride export boom as orders stretch into 2027 China's outdoor gear industry is experiencing a sustained export boom, with many manufacturers reporting full order books extending into 2027 as overseas demand for camping and leisure gear continue to rise. In recent years, the sector has developed rapidly, with faster product iteration and growing overseas market share. Many companies have already received orders scheduled through well into 2027, signaling strong industry momentum. Unlike previous years when the peak season began in late September or early October, Letu leisure Products Company in Wuyi County, Jinhua City, east China's Zhejiang Province entered its busy period much earlier this year, with folding outdoor awnings rolling off production lines one after another and packed for storage. "Our company currently has an order volume of 500,000 sets, and production has been scheduled through January 2027. Our daily output has risen form 3,000 sets to about 4,000 sets," said Gao Hongfang, deputy manager of production of the company. Over the past two years, Letu has continued investing in research and development in the outdoor awning segment, adding practical features such as solar lighting and wind-resistant reinforcement. Its export value grew from over five million yuan (about 750,000 U.S. dollars) in 2015 to 160 million yuan in the first half of this year. Zhejiang Youyi Feinuo Umbrella Industry Co., Ltd in Shaoxing City is targeting the growing trend of glamping and expanding its product matrix. Its orders have already been booked through June next year. "We offer products like mattresses, beach mats and carpets, and we provide customers with one-stop or packaged combination sets," said Xu Jianshu, executive general manager of the company. At another manufacturer in Shaoxing, Zhejiang Hengyang Umbrella Co., Ltd, production boards display real-time scheduling data, with daily output of more than 2,000 outdoor products. Batches of finished goods are inspected, packed and prepared for shipment worldwide. "At present, our main business is still export-oriented. Our main markets are Europe, North America, South America and the Middle East. Now we also have markets in Africa and Southeast Asia," said Han Haojie, general manager of the company. Many domestic outdoor gear manufacturers are undergoing transformation. In the past, most of them focused on contract manufacturing, but now they are placing greater emphasis on independent research and development. Adapting actively to consumer habits in different overseas markets, the manufacturers have increased investment in innovation to build their own brands and lead market demand with their original designs. Chinese/Nats/Part Mute Jinhua City, Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland) 1. Various of production of folding outdoor awnings in progress 2. SOUNDBITE (Chinese) Gao Hongfang, deputy manager of production, Letu leisure Products Company (ending with shot 3): "Our company currently has an order volume of 500,000 sets, and production has been scheduled through January 2027. Our daily output has risen form 3,000 sets to about 4,000 sets." 3. Various of production in progress 4. Various of outdoor awnings, tents on display Shaoxing City, Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland) 5. Various of production in progress 6. Various of outdoor gears on display 7. SOUNDBITE (Chinese) Xu Jianshu, executive general manager, Zhejiang Youyi Feinuo Umbrella Industry Co., Ltd (ending with shot 8): "We offer products like mattresses, beach mats and carpets, and we provide customers with one-stop or packaged combination sets." 8. Outdoor gear on display 9. Production in progress 10. Various of screen showing production schedule 11. Product inventory 12. SOUNDBITE (Chinese) Han Haojie, general manager, Zhejiang Hengyang Umbrella Co., Ltd: "At present, our main business is still export-oriented. Our main markets are Europe, North America, South America and the Middle East. Now we also have markets in Africa and Southeast Asia." Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland) 13. Various of outdoor equipment on display