China-Alibaba/Jingdong/Globalization

China's e-commerce giants strive to be more global

  • English

Shotlist


FILE: China - Date and Location Unknown (CCTV - No access Chinese mainland)
1. Various of storage center of Jingdong

Beijing, China - Recent (CCTV - No access Chinese mainland)
2. SOUNDBITE (Chinese) Xu Lei, Rotating CEO, Jingdong.com, CMO, Jingdong Group (partially overlaid with shot 3):
"On one side, we have introduced many brands in recent years. On the other side, we also have started to sell Chinese goods abroad. In this regard, we have an international supply chain and the chain is growing very fast. Our retail capability is the most core part of our business. This capability and the capability of supporting the supply chain is especially important in the e-commerce field."

++SHOT OVERLAYING SOUNDBITE++
3. Various of puppets on shelf
++SHOT OVERLAYING SOUNDBITE++

FILE: Hangzhou City, Zhejiang Province, east China - Date Unknown (CCTV - No access Chinese mainland)
4. Various of storage center of Alibaba's Cainiaolianmeng

Hangzhou City, Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland)
5. SOUNDBITE (Chinese) Zhang Yong, CEO, Alibaba Group (starting with shot 3):
"On one hand, we must be based in China. On the other hand, we should give play to the power of 'Made in China' to help China's goods go global. I call this the 'one foot in China' method. Only when consumption, manufacturing, or supply are based in China, can you use the role of the other foot. In this way, we can begin to enter some overseas market by choice, like markets in Southeast Asia, and hope to prepare for development in the longer term."

FILE: Hangzhou City, Zhejiang Province, east China - Date Unknown (CCTV - No access Chinese mainland)
6. Various of storage center of Alibaba's Cainiaolianmeng

Storyline


China's e-commerce enterprises are now stepping up efforts to build their own international consumption and supply chains in an effort to be more globalized.

Alibaba and Jingdong, two e-commerce giants, provide the best example of this phenomenon.

Each company not only sells global high-quality brands, but they also use their platform to sell Chinese goods to the world.

In terms of its internationalized layout, Jingdong is exploiting its advantage in logistics to set up a global intelligent supply chain network, so that it can realize all-chain optimization in purchasing, producing, designing and logistics around the world.

A senior executive at Jingdong said its internationalization efforts have been done to increase the capability of the company's retail and supply chains.

"On one side, we have introduced many brands in recent years. On the other side, we also have started to sell Chinese goods abroad. In this regard, we have an international supply chain and the chain is growing very fast. Our retail capability is the most core part of our business. This capability and the capability of supporting the supply chain is especially important in the e-commerce field," said Xu Lei, the Rotating CEO of Jingdong.com and CMO of Jingdong Group.

As for Alibaba, looking forward to the next 20 years, going global is one of the company's most important strategies.

The CEO of Alibaba said three years ago, the group has already prepared well for a more internationalized layout.

"On one hand, we must be based in China. On the other hand, we should give play to the power of 'Made in China' to help China's goods go global. I call this the 'one foot in China' method. Only when consumption, manufacturing, or supply are based in China, can you use the role of the other foot. In this way, we can begin to enter some overseas market by choice, like markets in Southeast Asia, and hope to prepare for development in the longer term," said Zhang Yong, the CEO of Alibaba Group.

DOWNLOAD
  • ID : 8095621
  • Dateline : Recent/File
  • Location : Beijing, Hangzhou,China
  • Category : economy, business and finance
  • Duration : 1'24
  • Audio Language : Chinese/Nats/Part Mute
  • Source : China Central Television (CCTV)
  • Restrictions : No access Chinese mainland
  • Published : 2018-11-13 10:52
  • Last Modified : 2018-11-13 11:40:00
  • Version : 3

China-Alibaba/Jingdong/Globalization

China's e-commerce giants strive to be more global

Dateline : Recent/File

Location : Beijing, Hangzhou,China

Duration : 1'24

  • English


FILE: China - Date and Location Unknown (CCTV - No access Chinese mainland)
1. Various of storage center of Jingdong

Beijing, China - Recent (CCTV - No access Chinese mainland)
2. SOUNDBITE (Chinese) Xu Lei, Rotating CEO, Jingdong.com, CMO, Jingdong Group (partially overlaid with shot 3):
"On one side, we have introduced many brands in recent years. On the other side, we also have started to sell Chinese goods abroad. In this regard, we have an international supply chain and the chain is growing very fast. Our retail capability is the most core part of our business. This capability and the capability of supporting the supply chain is especially important in the e-commerce field."

++SHOT OVERLAYING SOUNDBITE++
3. Various of puppets on shelf
++SHOT OVERLAYING SOUNDBITE++

FILE: Hangzhou City, Zhejiang Province, east China - Date Unknown (CCTV - No access Chinese mainland)
4. Various of storage center of Alibaba's Cainiaolianmeng

Hangzhou City, Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland)
5. SOUNDBITE (Chinese) Zhang Yong, CEO, Alibaba Group (starting with shot 3):
"On one hand, we must be based in China. On the other hand, we should give play to the power of 'Made in China' to help China's goods go global. I call this the 'one foot in China' method. Only when consumption, manufacturing, or supply are based in China, can you use the role of the other foot. In this way, we can begin to enter some overseas market by choice, like markets in Southeast Asia, and hope to prepare for development in the longer term."

FILE: Hangzhou City, Zhejiang Province, east China - Date Unknown (CCTV - No access Chinese mainland)
6. Various of storage center of Alibaba's Cainiaolianmeng


China's e-commerce enterprises are now stepping up efforts to build their own international consumption and supply chains in an effort to be more globalized.

Alibaba and Jingdong, two e-commerce giants, provide the best example of this phenomenon.

Each company not only sells global high-quality brands, but they also use their platform to sell Chinese goods to the world.

In terms of its internationalized layout, Jingdong is exploiting its advantage in logistics to set up a global intelligent supply chain network, so that it can realize all-chain optimization in purchasing, producing, designing and logistics around the world.

A senior executive at Jingdong said its internationalization efforts have been done to increase the capability of the company's retail and supply chains.

"On one side, we have introduced many brands in recent years. On the other side, we also have started to sell Chinese goods abroad. In this regard, we have an international supply chain and the chain is growing very fast. Our retail capability is the most core part of our business. This capability and the capability of supporting the supply chain is especially important in the e-commerce field," said Xu Lei, the Rotating CEO of Jingdong.com and CMO of Jingdong Group.

As for Alibaba, looking forward to the next 20 years, going global is one of the company's most important strategies.

The CEO of Alibaba said three years ago, the group has already prepared well for a more internationalized layout.

"On one hand, we must be based in China. On the other hand, we should give play to the power of 'Made in China' to help China's goods go global. I call this the 'one foot in China' method. Only when consumption, manufacturing, or supply are based in China, can you use the role of the other foot. In this way, we can begin to enter some overseas market by choice, like markets in Southeast Asia, and hope to prepare for development in the longer term," said Zhang Yong, the CEO of Alibaba Group.

ID : 8095621

Published : 2018-11-13 10:52

Last Modified : 2018-11-13 11:40:00

Source : China Central Television (CCTV)

Restrictions : No access Chinese mainland

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