China-Sportswear Business

Sportswear business competition intensifies in China

  • English

Shotlist


Shanghhai, China - Recent (CGTN - No access Chinese mainland)
1. Various of people exercising in gym
2. Various of people playing basketball, badminton
3. Various of Lauren Hogan, fitness coach, working at gym
4. Woman exercising
5. SOUNDBITE (English) Lauren Hogan, fitness coach (starting with shot 4/ending with shots 6-8)
"In the overall picture I have noticed the bigger push for fitness and healthier lifestyle. We see it everywhere, we read about it in the newspaper more, we see it even in the metro stations even the park has more green spaces coming along, the riverside, the cycling paths and running paths."
6. Gym
7. People exercising
8. Aerial shot of people
9. Various of people exercising in gym
10. Various of people at mall
11. SOUNDBITE (Chinese, dubbed with English) consumer (name not given):
"In the past I'd just grab whatever pair of sports shoes was handy and head out. But now I pay more attention to wearing something that can protect my ankles, things like that."
12. Sportswear
13. People doing sports
14. Various of sports shoes
15. Various of people at mall
16. Shoes
17. SOUNDBITE (Chinese, dubbed with English) Scarlett Zhao, associate research analyst, Mintel (starting with shot 16/partially overlaid with shot 18):
"Sports and fashion are two industries that are getting quite close recently. The casual and street styles have a large impact on sportswear, and people wear them not only in gyms but also on their daily commute. And as people are exploring new activities, for example, we've noticed fast-growing interest in outdoor activities like hiking or skiing. So these brands are getting popular as well. You can even see cases where big sports retail brands have acquired skiing or tennis brands."
++SHOT OVERLAYING SOUNDBITE++
18. Various of people doing sports
++SHOT OVERLAYING SOUNDBITE++
19. Various of people running

Storyline


More and more Chinese are taking part in sporting events for all kinds of reasons, and as they get more savvy with workouts and sports, they're increasing competition in the sportswear business.

Chinese participation in sports events has grown a lot over the past few years. More and more gyms and fitness centers can be seen around cities.

Lauren Hogan works for a fitness company in Shanghai and she says the changes are obvious.

"In the overall picture I have noticed the bigger push for fitness and a healthier lifestyle. We see it everywhere, we read about it in the newspaper more, we see it even in the metro stations even the park has more green spaces coming along, the riverside, the cycling paths and running paths," said Hogan.

The rising awareness of fitness issues has created huge new markets for sportswear makers. It's estimated that China's sportswear market was worth 212 billion yuan in 2018, up more than 30 percent from 2015.

The demands of Shanghai's customers for sports gear these days has not only have grown but it has also become more detailed.

"In the past I'd just grab whatever pair of sports shoes was handy and head out. But now I pay more attention to wearing something that can protect my ankles, things like that," said a consumer.

Sports brands are focusing on rolling out more diversified products to meet growing customer demands. Companies like Nike and Adidas are coming up with different lines of products, featuring new tech fabrics and materials. They are also adding more sub-brands to cover a wider range of customers. Despite the fact that half the market is dominated by four top brands - Nike, Adidas, Anta and Li Ning - the market is seeing new players, especially fashion brands and outdoor sportswear makers.

Scarlett Zhao, an associate research analyst with Mintel, said sports and fashion are getting close nowadays.

"Sports and fashion are two industries that are getting quite close recently. The casual and street styles have a large impact on sportswear, and people wear them not only in gyms but also on their daily commute. And as people are exploring new activities, for example, we've noticed fast-growing interest in outdoor activities like hiking or skiing. So these brands are getting popular as well. You can even see cases where big sports retail brands have acquired skiing or tennis brands," said Zhao.

The Mintel report says that China's sportswear retail market is expected to continue to grow at an annual rate of 8 percent in the next five years, to be worth 312 billion yuan in 2023.

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  • ID : 8102937
  • Published : 2019-02-11 17:53
  • Last Modified : 2019-02-11 20:35:06
  • Location : Shanghai,China
  • Category : economy, business and finance
  • Duration : 2'21
  • Audio Language : English/Narration
  • Source : China Global Television Network (CGTN)
  • Restrictions : No access Chinese mainland
  • Version : 2

China-Sportswear Business

Sportswear business competition intensifies in China

Dateline : Recent

Location : Shanghai,China

Duration : 2'21

  • English


Shanghhai, China - Recent (CGTN - No access Chinese mainland)
1. Various of people exercising in gym
2. Various of people playing basketball, badminton
3. Various of Lauren Hogan, fitness coach, working at gym
4. Woman exercising
5. SOUNDBITE (English) Lauren Hogan, fitness coach (starting with shot 4/ending with shots 6-8)
"In the overall picture I have noticed the bigger push for fitness and healthier lifestyle. We see it everywhere, we read about it in the newspaper more, we see it even in the metro stations even the park has more green spaces coming along, the riverside, the cycling paths and running paths."
6. Gym
7. People exercising
8. Aerial shot of people
9. Various of people exercising in gym
10. Various of people at mall
11. SOUNDBITE (Chinese, dubbed with English) consumer (name not given):
"In the past I'd just grab whatever pair of sports shoes was handy and head out. But now I pay more attention to wearing something that can protect my ankles, things like that."
12. Sportswear
13. People doing sports
14. Various of sports shoes
15. Various of people at mall
16. Shoes
17. SOUNDBITE (Chinese, dubbed with English) Scarlett Zhao, associate research analyst, Mintel (starting with shot 16/partially overlaid with shot 18):
"Sports and fashion are two industries that are getting quite close recently. The casual and street styles have a large impact on sportswear, and people wear them not only in gyms but also on their daily commute. And as people are exploring new activities, for example, we've noticed fast-growing interest in outdoor activities like hiking or skiing. So these brands are getting popular as well. You can even see cases where big sports retail brands have acquired skiing or tennis brands."
++SHOT OVERLAYING SOUNDBITE++
18. Various of people doing sports
++SHOT OVERLAYING SOUNDBITE++
19. Various of people running


More and more Chinese are taking part in sporting events for all kinds of reasons, and as they get more savvy with workouts and sports, they're increasing competition in the sportswear business.

Chinese participation in sports events has grown a lot over the past few years. More and more gyms and fitness centers can be seen around cities.

Lauren Hogan works for a fitness company in Shanghai and she says the changes are obvious.

"In the overall picture I have noticed the bigger push for fitness and a healthier lifestyle. We see it everywhere, we read about it in the newspaper more, we see it even in the metro stations even the park has more green spaces coming along, the riverside, the cycling paths and running paths," said Hogan.

The rising awareness of fitness issues has created huge new markets for sportswear makers. It's estimated that China's sportswear market was worth 212 billion yuan in 2018, up more than 30 percent from 2015.

The demands of Shanghai's customers for sports gear these days has not only have grown but it has also become more detailed.

"In the past I'd just grab whatever pair of sports shoes was handy and head out. But now I pay more attention to wearing something that can protect my ankles, things like that," said a consumer.

Sports brands are focusing on rolling out more diversified products to meet growing customer demands. Companies like Nike and Adidas are coming up with different lines of products, featuring new tech fabrics and materials. They are also adding more sub-brands to cover a wider range of customers. Despite the fact that half the market is dominated by four top brands - Nike, Adidas, Anta and Li Ning - the market is seeing new players, especially fashion brands and outdoor sportswear makers.

Scarlett Zhao, an associate research analyst with Mintel, said sports and fashion are getting close nowadays.

"Sports and fashion are two industries that are getting quite close recently. The casual and street styles have a large impact on sportswear, and people wear them not only in gyms but also on their daily commute. And as people are exploring new activities, for example, we've noticed fast-growing interest in outdoor activities like hiking or skiing. So these brands are getting popular as well. You can even see cases where big sports retail brands have acquired skiing or tennis brands," said Zhao.

The Mintel report says that China's sportswear retail market is expected to continue to grow at an annual rate of 8 percent in the next five years, to be worth 312 billion yuan in 2023.

ID : 8102937

Published : 2019-02-11 17:53

Last Modified : 2019-02-11 20:35:06

Source : China Global Television Network (CGTN)

Restrictions : No access Chinese mainland

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