Xiamen City, Fujian Province, east China - Recent (CCTV - No access Chinese mainland)
1. Cinema interior
2. Moviegoers having tickets checked
3. Audience watching movie

Yunnan Province, southwest China - Recent (CCTV - No access Chinese mainland)
4. Movie clip

Shandong Province, east China - Recent (CCTV - No access Chinese mainland)
5. Audience at cinema

Hubei Province, central China - Recent (CCTV - No access Chinese mainland)
6. Various of customer at cinema counter

Xiamen City, Fujian Province, east China - Recent (CCTV - No access Chinese mainland)
7. Movie posters
8. Board reading "ticket collection"
9. Customers collecting movie tickets

Shandong Province, east China - Recent (CCTV - No access Chinese mainland)
10. Customers at cinema

China - Recent (CCTV - No access Chinese mainland)
11. Various of tax officers, taxpayers

Beijing, China - Recent (CCTV - No access Chinese mainland)
12. Electronic board reading "social security card; business consultation and handling"
13. Service counter

FILE: Beijing, China - Date Unknown (CCTV - No access Chinese mainland)
14. City view

China - Recent (CCTV - No access Chinese mainland)
15. Building of China Construction Bank
16. Sign of China Construction Bank on building
17. Sign reading "China Construction Bank"
18. Various of interior of China Construction Bank branch
19. Various of phone screen showing how to buy movie tickets on app of China Construction Bank

FILE: China - Exact Location and Date Unknown (CCTV - No access Chinese mainland)
20. Clips of Moon Man trailer

The Chinese box office this summer has reached 7.382 billion yuan (about 1.095 billion U.S. dollars) as of Saturday, already surpassing the total revenue for the last summer movie season, said the China Film Administration.

The top earners include the Chinese sci-fi comedy "Moon Man" and the movie drama "Lighting Up the Stars," which had raked in about 2.26 billion yuan and 1.69 billion yuan as of Friday, respectively.

The summer movie season spans three months until Aug. 31, and in 2021, it received a total box office revenue of 7.381 billion yuan.

To stimulate the potential of film consumption and promote the recovery of the industry, the administration recently launched preferential activities from August to October.

The main measures include accelerating the release of more new blockbusters, cooperating with a number of movie ticketing platforms to issue a total of 100 million yuan of consumption coupons, and further tapping into the potential of rural markets.

In the meantime, the Chinese government has reduced or rebated taxes for the film industry, postponed the payment of social security fees, promoted rent reductions or exemptions, provided phased discounts on electricity consumption, and offered business interruption insurance.

The administration also signed a framework cooperation agreement with China Construction Bank (CCB), one of China's largest banks, to promote movie viewing consumption. The CCB will provide 50 million yuan worth of direct subsidies on movie tickets within the year.