Beijing, China - Nov 14, 2025 (CCTV - No access Chinese mainland)
1. Various of press conference in progress; reporters
2. SOUNDBITE (Chinese) Fu Linghui, spokesman and chief economist, National Bureau of Statistics (NBS):
"The special initiatives to boost consumption continue to take effect, with the holiday economy driving growth in the retail of goods and services. In October, total retail sales of consumer goods grew by 2.9 percent year on year. Sales of consumer goods via trade-in programs maintained rapid growth. In October, the retail sales of communication equipment and cultural and office supplies grew by 23.2 percent and 13.5 percent, respectively. Furthermore, consumption in services such as culture and tourism expanded as more trips were made by residents during holidays. From January to October, service retail sales grew by 5.3 percent year on year, higher than the growth of commodity retail sales."

FILE: Shanghai, China - Oct 3, 2025 (CCTV - No access Chinese mainland)
3. Shoppers in mall

FILE: Rui'an City, Zhejiang Province, east China - 2025 (CCTV - No access Chinese mainland)
4. Shoppers in mall

FILE: Taizhou City, Zhejiang Province, east China - 2025 (CCTV - No access Chinese mainland)
5. Various of diners having meal, watching performance at restaurant

FILE: China - August 2025 (CCTV - No access Chinese mainland)
6. Various of people shopping for home appliance

FILE: Shanghai, China - October 2025 (SMG International - No access Chinese mainland)
7. Mobile phones for sale

FILE: Shenzhen City, Guangdong Province, south China - 2025 (CCTV - No access Chinese mainland)
8. Various of customers trying mobile phones

FILE: Altay City, Xinjiang Uygur Autonomous Region, northwest China - September 2025 (CCTV - No access Chinese mainland)
9. Tourists, swans
10. Aerial shot of tourists hiking
11. Tourist posing for photos
12. Aerial shot of tourists at scenic spot

China's retail sales of consumer goods went up 4.3 percent year on year in the first 10 months of 2025, with special initiatives and trade-in programs pushing the expansion forward, data from the National Bureau of Statistics (NBS) showed Friday.

According to the data, the country's retail sales of consumer goods totaled over 41 trillion yuan (about 5.8 trillion U.S. dollars) during the period.

Nationwide online retail sales rose 9.6 percent to over 12 trillion yuan (about 1.8 trillion U.S. dollars), of which online sales of physical goods grew 6.3 percent to more than 10 trillion yuan (about 1.4 trillion U.S. dollars), accounting for 25.2 percent of total retail sales.

Services retail sales increased 5.3 percent during the January-October period, with the growth rate up 0.1 percentage points compared with the first three quarters, as stronger gains were seen in cultural, sports and leisure services, communications and information services, travel consulting and rental services, and transportation service.

In October alone, the total retail sales of consumer goods exceeded 4.6 trillion yuan (about 652 billion U.S. dollars), a 2.9 percent increase year on year. The data also noted that the retail sales of consumer goods in urban areas reached 4 trillion yuan (about 564 billion U.S. dollars), up 2.7 percent year on year, while it reached 627 billion yuan (about 88 billion U.S. dollars) in rural areas, up 4.1 percent.

According to officials, government-backed efforts and strong holiday tourism have been key driving forces behind the growth.

"The special initiatives to boost consumption continue to take effect, with the holiday economy driving growth in the retail of goods and services. In October, total retail sales of consumer goods grew by 2.9 percent year on year. Sales of consumer goods via trade-in programs maintained rapid growth. In October, the retail sales of communication equipment and cultural and office supplies grew by 23.2 percent and 13.5 percent, respectively," said Fu Linghui, spokesman and chief economist of the NBS.

"Furthermore, consumption in services such as culture and tourism expanded as more trips were made by residents during holidays. From January to October, service retail sales grew by 5.3 percent year on year, higher than the growth of commodity retail sales," he said.