Dalian City, Liaoning Province, northeast China - Jan 5, 2022 (CCTV - No access Chinese mainland)
1. Various of men's suits for sale
2. Various of Shen Bing, manager of bespoke clothing store, introducing products to client
3. SOUNDBITE (Chinese) Shen Bing, manager of bespoke clothing store (partially overlaid with shot 4):
"Our order volume has been increasing every month and is currently more than 2,000 sets since we opened in May last year. Our December sales have also shown an increase of nearly 20 percent from November."
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4. Men's suits for sale
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5. Various of consumer selecting customized clothing
6. Clothing on display
7. Various of Wu Qi, Chairman of Dalian Longsheng Fashion Co., Ltd, introducing products
8. Various of screen showing clothing customization service
9. SOUNDBITE (Chinese) Wu Qi, Chairman of Dalian Longsheng Fashion Co., Ltd. (partially overlaid with shot 10):
"With the online platform, clients can view the finished product in 360 degrees. For example, if a customer doesn't like the zipper, he can change them into buttons. They can decide fabrics, colors and design details."
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10. Screen showing version of finished garment
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11. Various of screen showing options for clothing customization
12. Tailor taking measurements with smartphone
13. Smartphone screen showing measurements
14. SOUNDBITE (Chinese) Wu Qi, Chairman of Dalian Longsheng Fashion Co., Ltd.(partially overlaid with shot 15):
"I think, due to the convenient new retail, we can offer better services to customers and meet their personalized requirements."
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15. Smartphone screen showing measurements
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16. Various of staffer showing customized clothing
17. Various of clothing for sale

Bespoke garment tailoring is taking off in China, as wealthier consumers upgrade their wardrobes with personalized, unique clothes to celebrate the upcoming Chinese Lunar New Year, which falls on on Feb 1.

At a garment shop in Dalian City, northeast China’s Liaoning Province, shoppers choose customized pieces that are tailored to meet the their preferences instead of ready-made clothing.

According to Shen Bing, the store manager, bespoke clothing sales have increased significantly over the past few months.

"Our order volume has been increasing every month and is currently more than 2,000 sets since we opened in May last year. Our December sales have also shown an increase of nearly 20 percent from November," said Shen.

Other custom clothing manufacturers say besides strong sales from brick-and-mortar shops, orders have also been pouring in online.

Dalian Longsheng Fashion Co., Ltd is offering digital measurement services in addition to in-person fittings.

Clients send in a photo of themselves, and an automated system takes their personal measurements and will size garments accordingly.

"With the online platform, clients can view the finished product in 360 degrees. For example, if a customer doesn't like the zipper, he can change them into buttons. They can decide fabrics, colors and design details," added Wu Qi, Chairman of the Dalian-based garment maker.

The submitted data will be corrected by designers and delivered to the factory for production.

Generally, it takes less than seven days for clients to receive their finished clothes.

According to Wu, the "New Retail" business model based on data collection and personalized design is likely to become a new trend in the garment industry.

"I think, due to the convenient new retail, we can offer better services to customers and meet their personalized requirements," said Wu.

In order to provide even more customized services, many clothing enterprises also employ image consultants for clients according to various scenarios.