Ningde City, Fujian Province, east China - Recent (CCTV - No access Chinese mainland)
1. Various of performance in progress, audience

China - Recent (CCTV - No access Chinese mainland)
2. Various of crowds on commercial street
3. Various of foreign visitors completing payments
4. Various of smart phone screen showing tax refund page
5. Foreign visitor at jewelry shop
6. Payment service center

Beijing, China - Feb 11, 2026 (CCTV - No access Chinese mainland)
7. SOUNDBITE (Chinese) Sheng Qiuping, Vice Minister of Commerce (starting with shots 4-6/ending with shot 8):
"We welcome friends from all over the world to experience the Spring Festival in China, and we have prepared a series of supportive policies for you. In terms of festive activities, we've published a multilingual digital map that offers one-click access to temple fairs, lantern festivals, time-honored brands, and intangible cultural heritage markets to allow foreign visitors better enjoy themselves. In terms of shopping experience, we are making payment through bank cards, mobile payments, and cash more convenient for overseas visitors, because in an effort to offer a worry-free and efficient experience for overseas travellers. As for exclusive benefits, more than 13,000 tax-free shops for outbound travelers are well-stocked across the country with a wide variety of high-quality products. We welcome travelers from all over the world to visit and shop in China during the Spring Festival, joining us in celebrating the joy of the Chinese New Year."

FILE: Shanghai, China - 2025 (CCTV - No access Chinese mainland)
8. Various of shoppers in cultural product store

Linfen City, Shanxi Province, north China - Recent (CCTV - No access Chinese mainland)
9. Various of residents shopping for festive decorations at outdoor market

Ningde City, Fujian Province, east China - Recent (CCTV - No access Chinese mainland)
10. Various of residents at food fair

China has introduced a series of measures to better welcome and accommodate foreign visitors during the upcoming Spring Festival, Vice Commerce Minister Sheng Qiuping said on Wednesday.

The Spring Festival, also known as the Chinese New Year, lands on Feb 17 this year. Domestically, the holiday sparks a travel rush as residents head home for family reunions; but increasingly, it is also becoming a time for international travelers to visit the country and experience the cultural charm of the country's most important traditional holiday.

Speaking at a press conference, Sheng said that the country is rolling out a series of supportive policies, including multilingual digital services, improved payment options and expanded tax-free shopping, to ensure global guests can fully embrace the festive atmosphere of the Chinese New Year.

"We welcome friends from all over the world to experience the Spring Festival in China, and we have prepared a series of supportive policies for you. In terms of festive activities, we've published a multilingual digital map that offers one-click access to temple fairs, lantern festivals, time-honored brands, and intangible cultural heritage markets to allow foreign visitors better enjoy themselves. In terms of shopping experience, we are making payment through bank cards, mobile payments, and cash more convenient for overseas visitors, because in an effort to offer a worry-free and efficient experience for overseas travelers. As for exclusive benefits, more than 13,000 tax-free shops for outbound travelers are well-stocked across the country with a wide variety of high-quality products," said the official.

"We welcome travelers from all over the world to visit and shop in China during the Spring Festival, joining us in celebrating the joy of the Chinese New Year," he said.