China-Spring Festival/Consumption

Spring Festival booms consumption in China

  • English
  • Français

Shotlist


Ningbo City, Zhejiang Province, east China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
1. People in shopping mall
2. Various of people at gold store, jewelry for sale
3. SOUNDBITE (Chinese) Lin, shopper (full name not given) (starting with shot 2/ending with shot 4):
"Many new styles have come out, and they look pretty. I want to buy some for the New Year as award for myself."
4. Various of people at gold store, rabbit-shaped gold jewelry for sale
5. SOUNDBITE (Chinese) Shi Mingming, manager, jewelry store in Ningbo (starting with shot 4):
"Golds sell very well this year. Jewelry shaped in images of rabbits or locks for kids also sell readily. We sell 50 to 60 pieces of rabbit-shaped gold objects every day."
6. Various of people in shopping mall, waiting to dine, dining at restaurants
7. SOUNDBITE (Chinese) Li Hai, manager, restaurant in Ningbo (starting with shot 6):
"Our business is great this Spring Festival, with the customer flow up 30 percent year on year."

Zhongshan City, Guangdong Province, south China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
8. Various of people dining at restaurant, staff serving, preparing food
9. SOUNDBITE (Chinese) Chen Weiliang, vice president of restaurant (partially overlaid with shot 10):
"Our business has recovered to the pre-epidemic level after we resumed dine-in services, and we receive many take-out orders this year, actually more than previous years. We have added hands, and we won't stock much food stuffs as we replenish them everyday."
++SHOT OVERLAYING SOUNDBITE++
10. Various of people dining at restaurant
++SHOT OVERLAYING SOUNDBITE++
11. SOUNDBITE (Chinese) Zhang Qiong, restaurant manager (partially overlaid with shot 12):
"Starting from the second day of the Chinese New Year, our restaurant has seen patrons line up at around 11:00 for table. The customer flow has increased by around 50 percent as many people are staying in Zhongshan for the Spring Festival."
++SHOT OVERLAYING SOUNDBITE++
12. Various of people dining at restaurant
++SHOT OVERLAYING SOUNDBITE++

Shenzhen City, Guangdong Province, south China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
13. Various of people waiting outside restaurant
14. Various of people dining in restaurant
15. SOUNDBITE (Chinese) Liu Xinhua, head, restaurant in shopping mall (starting with shot 14):
"Compared with non-festival periods, the dine-in customers have increased by around 40 percent during the holiday, and we can see queues for dining in each serving period."
16. People dining in restaurant
17. People in shopping mall
18. Exterior of shopping mall

Hainan Province, south China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
19. People flocking to duty-free store
20. Various of people in duty-free stores
21. Exterior of duty-free store with rabbit-shaped decoration

Storyline


The seven-day Spring Festival holiday from Jan. 21 to 27 has boomed consumption across China.

With robust COVID-19 response restrictions lifted, unleashing pent-up travel demand, legions of tourists have reappeared across China for holiday. Cities nationwide have seen a consumption surge.

Local governments and industries have launched various festive activities, lively bazaars and shopping coupons in all efforts to buoy the long-awaited recovery from the COVID-19 doldrums.

The festival sales promotion campaigns helped large shopping malls in Ningbo of eastern Zhejiang Province draw flocks of consumers, many of whom focused on gold and jewelry featuring exquisite craftsmanship.

"Many new styles have come out, and they look pretty. I want to buy some for the New Year as award for myself," said a female shopper surnamed Lin.

"Golds sell very well this year. Jewelry shaped in images of rabbits or locks for kids also sell readily. We sell 50 to 60 pieces of rabbit-shaped gold objects every day," said Shi Mingming, manager of a jewelry store in Ningbo.

The catering industry has also recovered remarkably, with long lines of patrons waiting for tables at many restaurants every day.

"Our business is great this Spring Festival, with the customer flow up 30 percent year on year," said Li Hai, manager of a restaurant in Ningbo.

Many businesses said their footfalls and revenues have largely returned to pre-COVID-19 levels, while some hailed an all-time high.

"Our business has recovered to the pre-epidemic level after we resumed dine-in services, and we receive many take-out orders this year, actually more than previous years. We have added hands, and we won't stock much food stuffs as we replenish them everyday," said Chen Weiliang, vice president of a restaurant in Zhongshan of southern Guangdong Province.

"Starting from the second day of the Chinese New Year, our restaurant has seen patrons line up at around 11:00 for table. The customer flow has increased by around 50 percent as many people are staying in Zhongshan for the Spring Festival," said Zhang Qiong, manager of another restaurant in Zhongshan.

Shenzhen in the south has put up nearly 1,000 promotion campaigns during the holiday, and has issued 200 million yuan of digital RMB for catering.

That has boosted the consumer flow and business volume at key business districts under monitoring by 27 percent and 21 percent year on year.

"Compared with non-festival periods, the dine-in customers have increased by around 40 percent during the holiday, and we can see queues for dining in each serving period," said Liu Xinhua, head of a restaurant in a shopping mall in Shenzhen.

Thanks to consumption vouchers issued by the local government and discounts offered by the stores during the Spring Festival holiday, the 12 duty-free stores in the southern province of Hainan realized total sales of 1.685 billion yuan during the first five days of the holiday, up 20.03 percent compared with the level in 2022, and 325 percent from the level in 2019.

DOWNLOAD
  • ID : 8309360
  • Dateline : Jan 21-27, 2023
  • Location : China
  • Category : economy, business and finance
  • Duration : 2'33
  • Audio Language : Chinese/Nats/Part Mute
  • Source : China Central Television (CCTV)
  • Restrictions : No access Chinese mainland
  • Published : 2023-01-27 16:59
  • Last Modified : 2023-01-27 20:15:49
  • Version : 1
  • ID : 8309360
  • Dateline : 21-27 janv. 2023
  • Location : Chine
  • Category : economy, business and finance
  • Duration : 2'33
  • Audio Language : Chinois/Nats/Partiellement muet
  • Source : China Central Television (CCTV)
  • Restrictions : Pas d’accès dans la partie continentale de Chine
  • Published : 2023-01-27 20:01
  • Last Modified : 2023-01-27 20:15:49
  • Version : 1

China-Spring Festival/Consumption

Spring Festival booms consumption in China

Dateline : Jan 21-27, 2023

Location : China

Duration : 2'33

  • English
  • Français


Ningbo City, Zhejiang Province, east China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
1. People in shopping mall
2. Various of people at gold store, jewelry for sale
3. SOUNDBITE (Chinese) Lin, shopper (full name not given) (starting with shot 2/ending with shot 4):
"Many new styles have come out, and they look pretty. I want to buy some for the New Year as award for myself."
4. Various of people at gold store, rabbit-shaped gold jewelry for sale
5. SOUNDBITE (Chinese) Shi Mingming, manager, jewelry store in Ningbo (starting with shot 4):
"Golds sell very well this year. Jewelry shaped in images of rabbits or locks for kids also sell readily. We sell 50 to 60 pieces of rabbit-shaped gold objects every day."
6. Various of people in shopping mall, waiting to dine, dining at restaurants
7. SOUNDBITE (Chinese) Li Hai, manager, restaurant in Ningbo (starting with shot 6):
"Our business is great this Spring Festival, with the customer flow up 30 percent year on year."

Zhongshan City, Guangdong Province, south China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
8. Various of people dining at restaurant, staff serving, preparing food
9. SOUNDBITE (Chinese) Chen Weiliang, vice president of restaurant (partially overlaid with shot 10):
"Our business has recovered to the pre-epidemic level after we resumed dine-in services, and we receive many take-out orders this year, actually more than previous years. We have added hands, and we won't stock much food stuffs as we replenish them everyday."
++SHOT OVERLAYING SOUNDBITE++
10. Various of people dining at restaurant
++SHOT OVERLAYING SOUNDBITE++
11. SOUNDBITE (Chinese) Zhang Qiong, restaurant manager (partially overlaid with shot 12):
"Starting from the second day of the Chinese New Year, our restaurant has seen patrons line up at around 11:00 for table. The customer flow has increased by around 50 percent as many people are staying in Zhongshan for the Spring Festival."
++SHOT OVERLAYING SOUNDBITE++
12. Various of people dining at restaurant
++SHOT OVERLAYING SOUNDBITE++

Shenzhen City, Guangdong Province, south China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
13. Various of people waiting outside restaurant
14. Various of people dining in restaurant
15. SOUNDBITE (Chinese) Liu Xinhua, head, restaurant in shopping mall (starting with shot 14):
"Compared with non-festival periods, the dine-in customers have increased by around 40 percent during the holiday, and we can see queues for dining in each serving period."
16. People dining in restaurant
17. People in shopping mall
18. Exterior of shopping mall

Hainan Province, south China - Jan 21-27, 2023 (CCTV - No access Chinese mainland)
19. People flocking to duty-free store
20. Various of people in duty-free stores
21. Exterior of duty-free store with rabbit-shaped decoration


The seven-day Spring Festival holiday from Jan. 21 to 27 has boomed consumption across China.

With robust COVID-19 response restrictions lifted, unleashing pent-up travel demand, legions of tourists have reappeared across China for holiday. Cities nationwide have seen a consumption surge.

Local governments and industries have launched various festive activities, lively bazaars and shopping coupons in all efforts to buoy the long-awaited recovery from the COVID-19 doldrums.

The festival sales promotion campaigns helped large shopping malls in Ningbo of eastern Zhejiang Province draw flocks of consumers, many of whom focused on gold and jewelry featuring exquisite craftsmanship.

"Many new styles have come out, and they look pretty. I want to buy some for the New Year as award for myself," said a female shopper surnamed Lin.

"Golds sell very well this year. Jewelry shaped in images of rabbits or locks for kids also sell readily. We sell 50 to 60 pieces of rabbit-shaped gold objects every day," said Shi Mingming, manager of a jewelry store in Ningbo.

The catering industry has also recovered remarkably, with long lines of patrons waiting for tables at many restaurants every day.

"Our business is great this Spring Festival, with the customer flow up 30 percent year on year," said Li Hai, manager of a restaurant in Ningbo.

Many businesses said their footfalls and revenues have largely returned to pre-COVID-19 levels, while some hailed an all-time high.

"Our business has recovered to the pre-epidemic level after we resumed dine-in services, and we receive many take-out orders this year, actually more than previous years. We have added hands, and we won't stock much food stuffs as we replenish them everyday," said Chen Weiliang, vice president of a restaurant in Zhongshan of southern Guangdong Province.

"Starting from the second day of the Chinese New Year, our restaurant has seen patrons line up at around 11:00 for table. The customer flow has increased by around 50 percent as many people are staying in Zhongshan for the Spring Festival," said Zhang Qiong, manager of another restaurant in Zhongshan.

Shenzhen in the south has put up nearly 1,000 promotion campaigns during the holiday, and has issued 200 million yuan of digital RMB for catering.

That has boosted the consumer flow and business volume at key business districts under monitoring by 27 percent and 21 percent year on year.

"Compared with non-festival periods, the dine-in customers have increased by around 40 percent during the holiday, and we can see queues for dining in each serving period," said Liu Xinhua, head of a restaurant in a shopping mall in Shenzhen.

Thanks to consumption vouchers issued by the local government and discounts offered by the stores during the Spring Festival holiday, the 12 duty-free stores in the southern province of Hainan realized total sales of 1.685 billion yuan during the first five days of the holiday, up 20.03 percent compared with the level in 2022, and 325 percent from the level in 2019.

ID : 8309360

Published : 2023-01-27 16:59

Last Modified : 2023-01-27 20:15:49

Source : China Central Television (CCTV)

Restrictions : No access Chinese mainland

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