China-Housing Markets/Uptick/Feb
Beijing, China - Recent (CCTV - No access Chinese mainland)
1. Property sales office
2. Various of sales agents, potential buyers at property sales center
3. SOUNDBITE (Chinese) Potential buyer (name not given) (partially overlaid with shot 4/ending with shot 5):
"I plan to visit the show apartment later. The current government policies and incentives are very attractive, which gives me a lot of confidence in buying now."
++SHOT OVERLAYING SOUNDBITE++
4. Sales agents, potential buyers at property sales center
++SHOT OVERLAYING SOUNDBITE++
5. Various of sales agent talking to potential buyer; buyer reading brochure
6. Various of sales agents, potential buyers at property sales center
7. SOUNDBITE (Chinese) Zhang Jiaqi, sales manager, property sales office (starting with shot 6/partially overlaid with shot 8):
"Since Feb 12, I've already closed three deals. Compared with previous years during the holiday season, this is a significant increase. On weekends, when clients want to visit the show apartments, there are so many people that we sometimes have to ask them to wait until the previous group finishes. This is something I've never experienced before."
++SHOT OVERLAYING SOUNDBITE++
8. Various of potential buyers visiting show apartments
++SHOT OVERLAYING SOUNDBITE++
9. Various of sales agents, potential buyers at property sales center
Guangzhou City, Guangdong Province, south China - Recent (CCTV - No access Chinese mainland)
10. Housing models
11. Various of potential buyer taking with sales agent, brochure
China - Recent (CCTV - No access Chinese mainland)
12. Aerial shots of residential buildings
Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland)
13. SOUNDBITE (Chinese) Yu Xiaofen, dean, Chinese Academy of Housing and Real Estate, Zhejiang University of Technology (ending with shot 14):
"Local governments are expected to further increase the supply of high-quality land and optimize auction rules and floor area ratio (FAR) regulations to support the construction of good housing. At the same time, initiatives like urban village renovation, monetized housing resettlement, and special bonds will accelerate the restoration of market expectations."
Shenzhen City, Guangdong Province, south China - Recent (CCTV - No access Chinese mainland)
14. Various of sales agents, potential buyers at property sales center
15. Various of residential buildings under construction
Shanghai, China - Recent (CCTV - No access Chinese mainland)
16. Various of residential buildings
17. Potential buyer taking to sales agent
Jiangsu Province, east China - Recent (CCTV - No access Chinese mainland)
18. Aerial shots of residential buildings
February witnessed a significant rebound in housing transactions and prices across major cities in China, signaling a post-Spring Festival recovery.
The trend is particularly notable in top-tier cities like Beijing, Shanghai and Shenzhen, along with some second-tier cities.
For example, a property sales office in Beijing's Fengtai District saw high foot traffic even on a weekday.
"I plan to visit the show apartment later. The current government policies and incentives are very attractive, which gives me a lot of confidence in buying now," said a potential buyer.
"Since Feb 12, I've already closed three deals. Compared with previous years during the holiday season, this is a significant increase. On weekends, when clients want to visit the show apartments, there are so many people that we sometimes have to ask them to wait until the previous group finishes. This is something I've never experienced before," said Zhang Jiaqi, a sales manager at a property sales office in Beijing.
According to data from the Beijing Municipal Commission of Housing and Urban Rural Development, new home sales in February reached 2,295 units, a 58.82 percent increase month on month.
Beyond Beijing, other cities such as Shanghai and Guangzhou also saw robust sales in new houses. Shanghai reported 8,299 new homes sold in February, with a sales area of 279,000 square meters, marking a 54.8 percent year-on-year increase.
In Guangzhou, 3,420 homes were sold, up 59 percent year on year, while Shenzhen's sales surged by 141 percent from February last year.
Even second-tier cities are showing signs of recovery. Data from the National Bureau of Statistics revealed that in January, new home prices in second-tier cities rose by 0.1 percent month on month, marking the first positive growth since June 2023.
Additionally, the China Index Academy's "100-City Price Index Report" shows that in February, the average price of new homes across 100 cities nationwide was 16,711 yuan (about 2,312 U.S. dollars) per square meter, up 0.11 percent from the previous month. Notably, prices in first- and second-tier cities were higher, increasing by 0.24 percent and 0.08 percent month-on-month, respectively.
Meanwhile, the average price of secondary homes across 100 cities was 14,071 yuan (about 1,946 U.S. dollars) per square meter, representing a slight month-on-month drop of 0.42 percent. However, the decline was 0.09 percentage points smaller than the previous month, continuing a trend of narrowing declines for the seventh consecutive month.
"Local governments are expected to further increase the supply of high-quality land and optimize auction rules and floor area ratio (FAR) regulations to support the construction of good housing. At the same time, initiatives like urban village renovation, monetized housing resettlement, and special bonds will accelerate the restoration of market expectations," said Yu Xiaofen, dean of the Chinese Academy of Housing and Real Estate at Zhejiang University of Technology.
China-Housing Markets/Uptick/Feb
Dateline : Recent
Location : China
Duration : 2'30
Beijing, China - Recent (CCTV - No access Chinese mainland)
1. Property sales office
2. Various of sales agents, potential buyers at property sales center
3. SOUNDBITE (Chinese) Potential buyer (name not given) (partially overlaid with shot 4/ending with shot 5):
"I plan to visit the show apartment later. The current government policies and incentives are very attractive, which gives me a lot of confidence in buying now."
++SHOT OVERLAYING SOUNDBITE++
4. Sales agents, potential buyers at property sales center
++SHOT OVERLAYING SOUNDBITE++
5. Various of sales agent talking to potential buyer; buyer reading brochure
6. Various of sales agents, potential buyers at property sales center
7. SOUNDBITE (Chinese) Zhang Jiaqi, sales manager, property sales office (starting with shot 6/partially overlaid with shot 8):
"Since Feb 12, I've already closed three deals. Compared with previous years during the holiday season, this is a significant increase. On weekends, when clients want to visit the show apartments, there are so many people that we sometimes have to ask them to wait until the previous group finishes. This is something I've never experienced before."
++SHOT OVERLAYING SOUNDBITE++
8. Various of potential buyers visiting show apartments
++SHOT OVERLAYING SOUNDBITE++
9. Various of sales agents, potential buyers at property sales center
Guangzhou City, Guangdong Province, south China - Recent (CCTV - No access Chinese mainland)
10. Housing models
11. Various of potential buyer taking with sales agent, brochure
China - Recent (CCTV - No access Chinese mainland)
12. Aerial shots of residential buildings
Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland)
13. SOUNDBITE (Chinese) Yu Xiaofen, dean, Chinese Academy of Housing and Real Estate, Zhejiang University of Technology (ending with shot 14):
"Local governments are expected to further increase the supply of high-quality land and optimize auction rules and floor area ratio (FAR) regulations to support the construction of good housing. At the same time, initiatives like urban village renovation, monetized housing resettlement, and special bonds will accelerate the restoration of market expectations."
Shenzhen City, Guangdong Province, south China - Recent (CCTV - No access Chinese mainland)
14. Various of sales agents, potential buyers at property sales center
15. Various of residential buildings under construction
Shanghai, China - Recent (CCTV - No access Chinese mainland)
16. Various of residential buildings
17. Potential buyer taking to sales agent
Jiangsu Province, east China - Recent (CCTV - No access Chinese mainland)
18. Aerial shots of residential buildings
February witnessed a significant rebound in housing transactions and prices across major cities in China, signaling a post-Spring Festival recovery.
The trend is particularly notable in top-tier cities like Beijing, Shanghai and Shenzhen, along with some second-tier cities.
For example, a property sales office in Beijing's Fengtai District saw high foot traffic even on a weekday.
"I plan to visit the show apartment later. The current government policies and incentives are very attractive, which gives me a lot of confidence in buying now," said a potential buyer.
"Since Feb 12, I've already closed three deals. Compared with previous years during the holiday season, this is a significant increase. On weekends, when clients want to visit the show apartments, there are so many people that we sometimes have to ask them to wait until the previous group finishes. This is something I've never experienced before," said Zhang Jiaqi, a sales manager at a property sales office in Beijing.
According to data from the Beijing Municipal Commission of Housing and Urban Rural Development, new home sales in February reached 2,295 units, a 58.82 percent increase month on month.
Beyond Beijing, other cities such as Shanghai and Guangzhou also saw robust sales in new houses. Shanghai reported 8,299 new homes sold in February, with a sales area of 279,000 square meters, marking a 54.8 percent year-on-year increase.
In Guangzhou, 3,420 homes were sold, up 59 percent year on year, while Shenzhen's sales surged by 141 percent from February last year.
Even second-tier cities are showing signs of recovery. Data from the National Bureau of Statistics revealed that in January, new home prices in second-tier cities rose by 0.1 percent month on month, marking the first positive growth since June 2023.
Additionally, the China Index Academy's "100-City Price Index Report" shows that in February, the average price of new homes across 100 cities nationwide was 16,711 yuan (about 2,312 U.S. dollars) per square meter, up 0.11 percent from the previous month. Notably, prices in first- and second-tier cities were higher, increasing by 0.24 percent and 0.08 percent month-on-month, respectively.
Meanwhile, the average price of secondary homes across 100 cities was 14,071 yuan (about 1,946 U.S. dollars) per square meter, representing a slight month-on-month drop of 0.42 percent. However, the decline was 0.09 percentage points smaller than the previous month, continuing a trend of narrowing declines for the seventh consecutive month.
"Local governments are expected to further increase the supply of high-quality land and optimize auction rules and floor area ratio (FAR) regulations to support the construction of good housing. At the same time, initiatives like urban village renovation, monetized housing resettlement, and special bonds will accelerate the restoration of market expectations," said Yu Xiaofen, dean of the Chinese Academy of Housing and Real Estate at Zhejiang University of Technology.
ID : 8419543
Published : 2025-03-12 14:02
Last Modified : 2025-03-12 14:07:37
Source : China Central Television (CCTV)
Restrictions : No access Chinese mainland
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