Anhui Province, east China - Recent (CCTV - No access Chinese mainland)
1. Various of city view
2. Various of attendees at business matchmaking event
3. Aerial shot of building of cross-border e-commerce service center
4. Office workers
5. Webpage of e-commerce site
6. Various of mobile phone showing product information of e-commerce platform

Hefei City, Anhui Province, east China - Recent (CCTV - No access Chinese mainland)
7. Entrance to supermarket
8. Various of consumers selecting products

Chuzhou City, Anhui Province, east China - Recent (CCTV - No access Chinese mainland)
9. Various of air conditioner production line
10. Consumers in air conditioner store
11. SOUNDBITE (Chinese) Guan Guisheng, deputy Director, Chuzhou Municipal Commerce Bureau (ending with shot 12):
"Our inventory of export products for the domestic market are from 375 companies. So far, over 250,000 home appliance transactions have been completed in Chuzhou, with appliance retail sales up 53.5 percent in the first quarter year on year, driving a 6.3-percent rise in total retail sales."
12. Various of air conditioners for sale
13. Aerial shot of factories
14. Various of air conditioners on display
15. Various of foreign buyers visiting factory
16. SOUNDBITE (English) Sophia, Brazilian buyer (full name not given):
"We can see all the technology that they make their conditioner and all the things from house that they have."
17. Various of consumers selecting air conditioners
18. Various of air conditioner production lines

East China's Anhui Province has rolled out an array of targeted measures to support foreign trade companies in coping with external challenges and accelerating their pivot to the domestic market.

To help exporters quickly gain a foothold in the home market, Anhui has led the creation of regional business alliances and organized matchmaking events to connect foreign trade firms with domestic buyers.

Local authorities are also leveraging digital platforms to fast-track market entry, introducing initiatives like live-streaming sales at factories to bridge supply and demand more efficiently.

In one supermarket in the provincial capital Hefei, a special sales zone for quality export goods has become a hit with shoppers. The supermarket chain behind the zone has launched eight such sections across Hefei and established partnerships with over 30 companies.

In Chuzhou City, officials are building databases of export-oriented firms and their products to drive efficient matchmaking.

A combined online and offline promotional push has helped unlock 1 billion yuan (more than 138 million U.S. dollars) in domestic demand so far this year.

"Our inventory of export products for the domestic market are from 375 companies. So far, over 250,000 home appliance transactions have been completed in Chuzhou, with appliance retail sales up 53.5 percent in the first quarter year on year, driving a 6.3-percent rise in total retail sales," said Guan Guisheng, deputy director of Chuzhou's Municipal Commerce Bureau.

While helping exporters tap into local demand, Anhui is also assisting them in their market diversification strategies.

With the summer months arriving, one air conditioner manufacturer in Chuzhou is receiving on-site visits from buyers from Brazil who are exploring deeper cooperation.

"We can see all the technology that they make their conditioner and all the things from house that they have," said Sophia, a Brazilian buyer.

Backed by the local commerce department, the company has gained traction in emerging markets such as South America, Southeast Asia, and the Middle East, through major expos like the Canton Fair, and online and offline retail partnerships.

Capitalizing on government subsidies for home appliances trade-in programs, the company has been able to redirect part of its production to meet growing domestic demand.

Currently, nine production lines of the company are operating at full capacity, with over 10,000 air conditioners being shipped to customers across China and over 30 countries and regions worldwide daily.