FILE: Shanghai, China - Date Unknown (CCTV - No access Chinese mainland)
1. Aerial shots of cityscape

Shanghai, China - May 9, 2025 (CCTV - No access Chinese mainland)
2. Various of board showing relevant information of consumption promotion campaign of "Brand Power Project" initiated by national radio and television broadcaster CMG
3. SOUNDBITE (Chinese) Chen Gang, director of External Cooperation Department, China Oil and Foodstuffs Corporation (COFCO) (partially overlaid with shot 4):
"The CMG also introduced several new initiatives, programs, and IPs that truly impressed us. The discussions further solidified our consensus to leverage CMG's various resources in deepening the connection between our brand development and consumers. Participating in this event and exchanging ideas with industry peers has undoubtedly strengthened our confidence and resolve to expand and sustain collaboration with CMG."
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4. Various of consumption promotion event held by CMG in progress
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5. SOUNDBITE (Chinese) Li Weimeng, chief marketing officer of SAIC Motor's IM Motors (Zhiji Auto) (partially overlaid with shot 6):
"We have already achieved the first-tier industry status in intelligent chassis, autonomous driving, and smart cockpit systems. I've observed that CMG operates as a comprehensive multimedia matrix platform that excels at uncovering the deeper stories behind companies like ours - whether for domestic communication or international outreach."
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6. Various of board showing relevant information of Brand Power Project of CMG
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7. SOUNDBITE (Chinese) Zhu Chenye, vice-president, Anta Sports (partially overlaid with shot 8):
"We must persistently innovate our business model to capitalize on emerging trends among younger consumers. In the process of globalization, we urgently need national platforms like CMG to help us disseminate the stories of good brands and products to our vast overseas consumers."
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8. Various of CMG's consumption promotion event in progress
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FILE: Shanghai, China - Date Unknown (CCTV - No access Chinese mainland)
9. People on bridge
10. Pedestrians

A lineup of prominent Chinese entrepreneurs gathered at a consumption promotion event in Shanghai on Friday, the ninth China Brand day, to share their insights on how to cultivate more Chinese brands with global reach through leveraging the platform advantages of the China Media Group (CMG).

The event is part of the "Brand Power Project" initiated by national radio and television broadcaster CMG, during which the participants had an in-depth exchange of ideas over brand updating and cultivation.

Over the recent years, consumption has played an increasingly prominent role as an engine of economic growth. Strengthening brand building and promoting brand renewal are important measures to unleashing the vitality of the consumer market and driving consumption upgrade.

"The CMG also introduced several new initiatives, programs, and IPs that truly impressed us. The discussions further solidified our consensus to leverage CMG's various resources in deepening the connection between our brand development and consumers. Participating in this event and exchanging ideas with industry peers has undoubtedly strengthened our confidence and resolve to expand and sustain collaboration with CMG," said Chen Gang, director of External Cooperation Department of China Oil and Foodstuffs Corporation (COFCO).

Discussions also focused on how national-level platforms can empower brand innovation and lead consumption upgrades.

"We have already achieved the first-tier industry status in intelligent chassis, autonomous driving, and smart cockpit systems. I've observed that CMG operates as a comprehensive multimedia matrix platform that excels at uncovering the deeper stories behind companies like ours - whether for domestic communication or international outreach," said Li Weimeng, chief marketing officer of SAIC Motor's IM Motors (Zhiji Auto).

"We must persistently innovate our business model to capitalize on emerging trends among younger consumers. In the process of globalization, we urgently need national platforms like CMG to help us disseminate the stories of good brands and products to our vast overseas consumers," said Zhu Chenye, vice-president of Anta Sports.

Initiated in 2019, the national Brand Power Project aims to improve the influence of Chinese brands with the all-media communication resources of CMG.