Shenzhen City, Guangdong Province, south China - May 24, 2025 (CCTV - No access Chinese mainland)
1. Various of actor performing Qinqiang Opera; musician playing Konghou; visitors
2. Various of volunteer introducing handicraft; exhibit
3. Exhibits in pavilion of southwest China's Guizhou Province
4. Planning map of "film and television program production base" in Zhongmu County, central China's Henan Province
5. SOUNDBITE (Chinese) Bai Ming, researcher, Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce (partially overlaid with shot 6):
"At this cultural expo, I can see that China's cultural and tourism industries are merging faster than ever. Culture is the soul of tourism. For them to truly achieve deeper synergy, this connection must be embedded throughout the entire cultural-tourism industrial chain."
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6. Visitors at cultural expo
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7. Various of actors singing, dancing in traditional costumes; visitors watching, dancing
8. Woodcarvings hung on display wall
9. Various of exhibitors doing Yi embroidery; Yi embroidery on display
10. SOUNDBITE (Chinese) Zou Yonghu, deputy director, Publicity Department of Panzhou Municipal Committee of Communist Party of China:
"We brought over 30 Yi ethic youths and elders from the remote Wumeng Mountain of Panzhou City to form the 'Wumeng Village Show' team. They sang and danced in traditional Yi costumes to share our heritage."
11. Various of visitors at "Nang Coffee" booth; exhibitor making coffee
12. Various of Cultural Industry Investment Promotion Conference; agreement signing in progress
13. Various of fair in progress; visitors

The fusion of cultural and tourism industries in China took the spotlight at the 21st China (Shenzhen) International Cultural Industries Fair, where visitors were immersed in new and dynamic experiences that highlight their growing convergence.

The five-day fair, which opened on Thursday in the southern Chinese metropolis of Shenzhen, displayed more than 120,000 cultural exhibits.

During the event, delegations from all over the country presented their distinctive exhibits - from cultural relics to creative products - in traditional displays to multi-dimensional ways, all striving to create immersive, one-stop cultural-tourism experience for visitors.

A delegation from Zhongmu County, central China's Henan Province, shared its innovative approach for the cultural-tourism fusion. By developing theme parks and bringing in fashion industries, the country managed to utilize its cultural and tourism resources to create real economic value.

"At this cultural expo, I can see that China's cultural and tourism industries are merging faster than ever," said Bai Ming, a researcher with the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce.

"Culture is the soul of tourism. For them to truly achieve deeper synergy, this connection must be embedded throughout the entire cultural-tourism industrial chain," he said.

At the event, the pavilion of southwest China's Guizhou Province re-enacted the vibrant scenes of a traditional Yi ethnic wedding through a "Wumeng Village Show," engaging the visitors with activities to immerse them in the cultural charm of Guizhou.

"We brought over 30 Yi ethic youths and elders from the remote Wumeng Mountain of Panzhou City to form the 'Wumeng Village Show' team. They sang and danced in traditional Yi costumes to share our heritage," said Zou Yonghu, deputy director of the Publicity Department of Panzhou Municipal Committee of the Communist Party of China.

"Nang Coffee" in Xinjiang Uygur Autonomous Region's pavilion, featured Nang, a kind of crusty bread typical of Xinjiang, turned it not just an internet-famous check-in spot but also a unique invitation to explore the region's tourism.

Beyond showcasing China's cultural-tourism achievements, the fair also served as a platform for trade.

Over a dozen cultural-tourism agreements were inked on site on Saturday morning, with a total investment of over 5 billion yuan (about 700 million U.S. dollars). Key projects like the Urumqi ice-snow world and a film and television program production base were among the dozens signed during the event.

Established in 2004, the fair has become a leading cultural event in China and an important platform to help Chinese culture go global.