Guangxi Zhuang Autonomous Region, south China - Recent (CCTV - No access Chinese mainland)
1. Various of city view
2. Various of consumers in shopping mall
3. Various of vehicles for sale
4. Various of consumers at auto stores, vehicles for sale
5. Sign for trade-in program
6. SOUNDBITE (Chinese) car salesperson (name not given) (starting with shots 4-5):
"Our store's sales grew 30 percent in the first four months of this year, with eight out of 10 customers enjoying subsidies."
7. Various of consumers, salespersons, home appliances for sale
8. Various of electric bicycles for sale
9. Consumers buying electric bicycle
10. Various of consumers, salespersons, home appliances for sale
11. Mobile phones for sale

Hebi City, Henan Province, central China - Recent (CCTV - No access Chinese mainland)
12. Aerial shot of car dealership
13. Various of consumers at car dealership
14. SOUNDBITE (Chinese) Guo Fanglei, consumer (ending with shot 15):
"By participating in the trade-in program this time, I received a subsidy of over 20,000 yuan (more than 2,776 U.S. dollars). It's really a great deal."
15. Various of Guo selecting vehicle
16. Various of consumers at car dealership
17. Various of consumers selecting electric bicycles, electric bicycles for sale
18. Aerial shot of shopping mall
19. Various of consumers at car dealership
20. Various of consumers selecting electric bicycles, electric bicycles for sale

Local governments in south China's Guangxi Zhuang Autonomous Region and central China's Henan Province are ramping up their efforts to promote the trade-in program to stimulate consumption and unlock the potential of the consumer market.

Since last year, Guangxi has hosted over 6,000 promotional events on trade-ins of consumer goods, attracting five million participants and distributing nearly 6.5 billion yuan (about 902 million U.S. dollars) in state subsidies.

Since last year, a series of trade-in related policies have significantly boosted sales of cars, home appliances, and electronics. Guangxi has reported 250,000 vehicle trade-ins in total, with 76.4 percent being new energy vehicles (NEVs) in 2025.

NEV sales rose 21.7 percent year on year in the first four months of this year.

"Our store's sales grew 30 percent in the January to April period, with eight out of 10 customers enjoying subsidies," said a car salesperson.

Since the implementation of the trade-in policies in 2024, Guangxi has sold nearly 3.23 million home appliances and over one million digital products.

Among them, , sales of home appliances in the first four months of this year increased by 35.9 percent year on year, while sales of communication equipment showed an increase of 47.3 percent year on year.

The trade-in program has also driven the sale of nearly 150,000 electric bicycles and the replacement of over 100,000 home decoration and kitchen products in Guangxi.

To date, more than five million consumers in Guangxi have participated in the subsidy program, meaning one in every 10 residents has taken part.

A total of nearly 6.5 billion yuan (about 902 million U.S. dollars) in subsidies has been distributed, with each participant receiving an average subsidy of about 1,200 yuan (more than 166 U.S. dollars).
This has stimulated transactions worth 47 billion yuan (about 6.52 billion U.S. dollars) for more than 20,000 commercial entities.

During the three-day Dragon Boat Festival holiday ending on Monday, in Hebi City, Henan, auto companies introduced various discounts on top of the trade-in policies, leading to a surge in sales.

At an auto sales center in Hebi's Qibin District, many consumers were seen inquiring about and purchasing vehicles .

"By participating in the trade-in program this time, I received a subsidy of over 20,000 yuan (more than 2,776 U.S. dollars). It's really a great deal," said Guo Fanglei, a consumer.

This holiday also saw a boom in electric bicycle sales in the city thanks to trade-in services and subsidies.