Beijing, China - June 6, 2025 (CCTV - No access Chinese mainland)
1. 10th Music Industry Forum in progress

FILE: China - May 1-5, 2025 (CCTV - No access Chinese mainland)
2. Various of music festival, participants watching, taking videos

FILE: Wuhan, Hubei Province, central China - April 12-13, 2025 (CGTN - No access Chinese mainland)
3. Various of Rye Music Festival, performances, participants

FILE: Chengdu City, southwest China - May 2025 (CGTN - No access Chinese mainland)
4. Various of performances in bar

Beijing, China - June 6, 2025 (CCTV - No access Chinese mainland)
5. SOUNDBITE (Chinese) Zhao Zhi'an, director, Music Industry Development Research Center, Communication University of China:
"Against the backdrop of promoting domestic consumption, many local governments have introduced some incentive and subsidy policies and taken music performances as an important driver to boost the local entertainment consumption economy."
6. Report being released
7. Attendees at forum

FILE: Wuhan, Hubei Province, central China - April 12-13, 2025 (CGTN - No access Chinese mainland)
8. Various of Rye Music Festival, performances, participants

FILE: Beijing, China - Oct 5, 2024 (CGTN - No access Chinese mainland)
9. Various of concert featuring soundtracks of action role-playing game "Black Myth: Wukong," folk music performance in progress

Beijing, China - June 6, 2025 (CCTV - No access Chinese mainland)
10. SOUNDBITE (Chinese) Zhao Zhi'an, director, Music Industry Development Research Center, Communication University of China (ending with shot 11):
"Some background music on short-video platforms is also a new or even a relatively major channel for users to discover new works."

FILE: Chengdu City, Sichuan Province, southwest China - Aug 2023 (CCTV - No access Chinese mainland)
11. Influencers filming themselves dancing to music

FILE: Beijing, China - Aug 2023 (CCTV - No access Chinese mainland)
12. Cell phone screen showing videos

China's music industry achieved sustained and steady growth in 2024, driven by multiple factors such as technological innovation and policy guidance, showed an official report on Friday.

In 2024, the total scale of China's music industry reached approximately 492.915 billion yuan (about 68.6 billion U.S. dollars), representing a year-on-year growth of 4.97 percent, according to the latest Music Industry Development Report released by the Music Industry Development Research Center of Communication University of China (CUC).

The size of music performance market in China grew by 46.6 percent year on year to 38.733 billion yuan last year. Specifically, the ticket revenue from small-scale live shows and professional theater performances was approximately 9.097 billion yuan, increasing by 5.5 percent year-on-year, while that from large and medium-sized concerts and music festivals surged by 66.5 percent to 29.636 billion yuan, becoming the core driving force for the box office of music performances, showed the report.

"Against the backdrop of promoting domestic consumption, many local governments have introduced some incentive and subsidy policies and taken music performances as an important driver to boost the local entertainment consumption economy," said Zhao Zhi'an, director of the CUC Music Industry Development Research Center.

In 2024, the output value of game music was 369 million yuan, representing a year-on-year growth of 21.78 percent, while that of animation music was approximately 441 million yuan, increasing by 84.52 percent, according to the report.

The game music and animation music industries have shown a rapid development trend, benefiting from the refinement of content and the integration and support of traditional classic culture, said the report.

It noted that the application of artificial intelligence technology has enhanced the efficiency of game and animation music production as well as the personalized experience of audiences, saying that the combination of technology and cultural empowerment is driving the industry's high-quality and internationalized development.

In addition, the scale of the digital music industry reached 102.746 billion yuan, a year-on-year increase of 15 percent. Online music, music short videos and music livestreaming have jointly driven the growth rate of this sector back to double digits, according to the report.

The number of online music services users climbed to 729 million, with the number of paying users continuing to grow. The yearly growth rate of revenue from online music services exceeded 20 percent.

Short videos are becoming an important platform for users to discover new music, said the report.

"Some background music on short-video platforms is also a new or even a relatively major channel for users to discover new works," said Zhao.