Haikou City, Hainan Province, south China - Nov 1, 2025 (CCTV - No access Chinese mainland)
1. Entrance to duty-free shop
2. Sign featuring domestic cultural products
3. Various of products, people in store
4. SOUNDBITE (Chinese) Fu Mengping, saleswoman, Mova shopping mall Haikou (partially overlaid with shot 5):
"With the new policy in effect, our mall has recently opened a multi-brand store featuring domestic goods. The goods cover six major categories: clothing, shoes, hats, scarves, coffee, porcelain, and tea. Travelers with a record of leaving the island can directly enjoy tax-refund prices."
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5. Sign showing duty-free policies
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6. Aerial shot of duty-free shopping center
7. Various of interior of duty-free shopping center; people; products
8. Various of sign showing duty-free policies
9. SOUNDBITE (Chinese) local resident (name not given) (ending with shot 10):
"You only need to leave the island once a year, and then you can buy things duty-free repeatedly throughout the year. It's very convenient for personal shopping. I happen to have a travel plan off the island this month, and also some things to buy, so I came here to take a look."
10. Various of interior of duty-free shopping center; people; products
11. SOUNDBITE (Chinese) Zhong Shihua, sales manager, operations and management department, Global Boutique Haikou Duty-Free City (ending with shot 12):
"The new policy not only expands the product range but also optimizes the shopping experience through convenient measures such as 'buy now, pick up now.' In the future, we will continue to introduce more new products and leverage Hainan's tourism resources to create an immersive shopping experience."
12. Various of interior of duty-free shopping center; people; products

Latest data from Haikou Customs shows that the total sales volume of duty-free shopping amounted to 78.549 million yuan (about 11 million US dollars) in south China's Hainan Province on Saturday, the first day after the province updated relevant policies, an increase of 6.1 percent compared to the previous day.

The island province of Hainan has expanded the scope of its offshore duty-free goods and reduced barriers to duty-free shopping for its residents to stimulate consumption.

As of Saturday, two new categories have been introduced to the offshore duty-free goods list: pet supplies and portable musical instruments.

With this update, the island's offshore duty-free shopping list now covers 47 goods categories.

The updated policy not only expands the product categories, target groups, and reduces purchase restrictions, but also places higher demands on the service capabilities and operational efficiency of duty-free shops.

A variety of domestic brands are entering the Mova Shopping Mall in Haikou as the new policy takes effect. For these products sold in the duty-free shop, citizens and tourists who have a record of leaving the island can enjoy refunds (or exemptions) of value-added tax and consumption tax.

"With the new policy in effect, our mall has recently opened a multi-brand store featuring domestic goods. The goods now cover six major categories: clothing, shoes, hats, scarves, coffee, porcelain, and tea. Travelers with a record of leaving the island can directly enjoy tax-refund prices," said Fu Mengping, a saleswoman at the shopping mall.

The policy also broadened eligibility, particularly for island residents. As long as they have a record of leaving the island at least once within a calendar year, they can purchase duty-free goods without limits during that year.

"You only need to leave the island once a year, and then you can buy things duty-free repeatedly throughout the year. It's very convenient for personal shopping. I happen to have a travel plan off the island this month, and also some things to buy, so I came here to take a look," said a resident in Haikou.

To help consumers quickly learn about the policy changes, duty-free shops display key points of the policy adjustments on electronic screens and posters. There are also policy interpretation manuals and customer service personnel at receptions to answer customers' questions at any time.

"The new policy not only expands the product range but also optimizes the shopping experience through convenient measures such as 'buy now, pick up now.' In the future, we will continue to introduce more new products and leverage Hainan's tourism resources to create an immersive shopping experience," said Zhong Shihua, sales manager of the operations and management department of the GDF Plaza in Haikou, formally known as Global Boutique Haikou Duty-Free City.