Shenzhen City, Guangdong Province, south China - Recent (CCTV - No access Chinese mainland)
1. Various of entrance to 15th National Games official licensed products store, decorations featuring mascots "Xiyangyang", "Lerongrong"
2. Various of licensed products for sale, shoppers
3. Workers packaging products
4. Boxes of products
5. 15th National Games commemorative coins
6. SOUNDBITE (Chinese) visitor (name not given):
"I picked out a [phone charm] because my granddaughters love this color. They'll be able to feel the excitement of the National Games too."
7. Various of plush toy featuring mascot "Lerongrong"
8. SOUNDBITE (Chinese) visitor (ending with shot 9):
"I happened to be taking the metro and saw the shop. It's set up in a really convenient location, and the items are just so cute."
9. Various of licensed products store inside metro station, shoppers
10. Entrance to licensed products store
11. Various of shoppers in store
12. SOUNDBITE (Chinese) resident (ending with shot 13):
"I'm waiting for the Chinese Zodiac blind boxes. I'll probably have to wait another three hours because this series is extremely popular right now."
13. Various of shoppers in store
14. Licensed products featuring mascot "Xiyangyang"
15. SOUNDBITE (Chinese) resident (starting with shots 13-14):
"I bought a 'Xiyangyang' bubble pendant. A lot of my friends want one, but they're only allowing two per customer today. I was lucky to get one right as they restocked."
16. SOUNDBITE (Chinese) Wu Haiyan, store manger:
"Business has been exceptionally strong. Sales have increased more than tenfold compared to before the opening of the Games."
17. Shoppers in store

As the 15th National Games are concluding soon, official licensed merchandise is flying off the shelves in Shenzhen, Guangdong Province, with some products so popular that eager customers are lining up for hours to secure their purchases.

At the Civic Center store, crowds of residents and tourists gathered as soon as the doors opened. According to the store manager, over 100 boxes of collectibles and souvenirs are shipped to customers across the country during the Games. Among the best-sellers are commemorative coins and plush toys featuring mascots "Xiyangyang" and "Lerongrong."

"I picked out a [phone charm] because my granddaughters love this color. They'll be able to feel the excitement of the National Games too," said one visitor.

The fervor is evident at other locations as well. At the Games' official shop inside Gangxia North Metro Station, many commuters make a special stop to browse themed goods.

"I happened to be taking the metro and saw the shop. It's set up in a really convenient location, and the items are just so cute," remarked another customer.

The flagship store at the Eye of the Bay Area Cultural Complex has seen particularly high demand, with shoppers queuing for hours before opening to secure their favorite items.

"I'm waiting for the Chinese Zodiac blind boxes. I'll probably have to wait another three hours because this series is extremely popular right now," shared one Shenzhen resident.

The mascots of the Games are rapidly gaining fans across the country. The adorable designs, inspired by the Chinese white dolphin, a nationally protected species, are proving especially popular.

Another lucky customer expressed excitement after purchasing a limited-edition mascot charm: "I bought a 'Xiyangyang' bubble pendant. A lot of my friends want one, but they're only allowing two per customer today. I was lucky to get one right as they restocked."

Store manager Wu Haiyan reported an unprecedented surge in demand. "Business has been exceptionally strong. Sales have increased more than tenfold compared to before the opening of the Games," she said.

China is hosting the 15th National Games from November 9 to 21, the country's largest and most prestigious multi-sport event. This year's edition is groundbreaking, as it is being co-hosted for the first time by Guangdong Province together with the neighboring Hong Kong and Macao Special Administrative Regions. The Games' popularity is clearly reflected in the booming sales of official merchandise, as fans across the nation rush to claim a piece of the excitement.