Jilin Province, northeast China - Recent (CCTV - No access Chinese mainland)
1. Various of skiers at ski resort

Urumqi City, Xinjiang Uygur Autonomous Region, northwest China - Recent(CCTV - No access Chinese mainland)
2. Various of airport in Urumqi, planes
3. Various of passengers

Altay Prefecture, Xinjiang Uygur Autonomous Region, northwest China - Recent (CCTV - No access Chinese mainland)
4. Various of airport in Altay, planes
5. Various of passengers

Xinjiang Uygur Autonomous Region, northwest China - Recent(CCTV - No access Chinese mainland)
6. Various of ski resort

Beijing, China – Dec 7, 2025 (CCTV Video News Agency - No access Chinese mainland)
7. SOUNDBITE (Chinese) Shi Ke, researcher, big data research institute, Qunar.com, (starting with shot 6):
"During the snow holiday, total ticket bookings for scenic spots in Xinjiang increased by 16 percent compared to the previous period, with the most popular attractions including Sayram Lake, Hemu Scenic Area, and Kanas Scenic Area. Meanwhile, Jilin Province implemented a free skiing policy for university students. Inner Mongolia and Xinjiang are also gradually increasing their discounts. Driven by these policies, tourism in many cities in northeast China and Xinjiang has continued to rise this year, and winter tourism destinations have become more diverse."

Jilin Province, northeast China - Recent (CCTV - No access Chinese mainland)
8. Various of skiers at ski resort

Inner Mongolia Autonomous Region, north China - Recent(CCTV - No access Chinese mainland)
9. Tourists playing snow slide

Xinjiang Uygur Autonomous Region, northwest China - Recent(CCTV - No access Chinese mainland)
10. Various of ski resort, skiers

Sichuan Province, southwest China - Recent (CCTV - No access Chinese mainland)
11. Aerial shots of snow mountains

Xinjiang Uygur Autonomous Region, northwest China - Recent(CCTV - No access Chinese mainland)
12. Aerial shot of snow mountains, trees

Zhangjiakou City, Hebei Province, north China - Recent (CCTV - No access Chinese mainland)
13. Various of ski resort, skiers

Liaoning Province, northeast China - Recent (CCTV - No access Chinese mainland)
14. Aerial shot of ski resort

Heilongjiang Province, northeast China - Recent (CCTV - No access Chinese mainland)
15. Aerial shot of dancers dancing, tourists

Winter travel bookings in China have gained a boost this year after several regions announced an additional "snow holiday" for students and many workers in the hopes of further fueling the season's tourism boom and encouraging residents to take up winter sports.

The snow holiday is taking place in cities including Urumqi and Altay in Xinjiang Uygur Autonomous Region, as well as across Jilin Province and other regions, offering residents another break during the winter season on top of the usual winter vacation that Chinese students enjoy.

As a result, flight bookings have seen a substantial increase. Data from online travel booking platforms indicate notable spikes in ticket reservations from both Urumqi and Altay from Nov 29 to Dec 7.

Flight bookings departing from Urumqi increased by 45 percent compared to the period from Nov 15 to 23, while bookings departing from Altay increased by 48 percent.

"During the snow holiday, total ticket bookings for scenic spots in Xinjiang increased by 16 percent compared to the previous period, with the most popular attractions including Sayram Lake, Hemu Scenic Area, and Kanas Scenic Area. Meanwhile, Jilin Province implemented a free skiing policy for university students. Inner Mongolia and Xinjiang are also gradually increasing their discounts. Driven by these policies, tourism in many cities in northeast China and Xinjiang has continued to rise this year, and winter tourism destinations have become more diverse," said Shi Ke, a researcher at the big data research institute of Qunar.com, a leading Chinese travel booking platform.

In addition to ski resorts, glacier and snow mountain scenic spots have also become trending destinations for winter tourism. Ticket bookings for famous attractions have doubled year on year.

Hotel reservations at popular ice and snow tourism destinations are also booming. From November this year to the end of January of 2026, hotel bookings in Bortala Mongolian Autonomous Prefecture of Xinjiang surged by over 80 percent year on year, while cities like Dandong in Liaoning, Liaoyuan in Jilin, and Yichun in Heilongjiang have also seen significant increases, with growth rates reaching 30 percent year on year.