China-Spring Festival/Box Office
China - Recent (CCTV - No access Chinese mainland)
1. Poster of movies
Beijing, China - Feb 16, 2026 (CCTV - No access Chinese mainland)
2. Various of movie posters
China - Recent (CCTV - No access Chinese mainland)
3. Various of moviegoers in cinema, having ticket checked
4. Various of lottery drawing for moviegoers
5. Moviegoers buying snacks
Jiangsu Province, east China - Recent (CCTV - No access Chinese mainland)
6. Various of moviegoers at cinema
7. Various of people seeing movie
Hong Kong, China - Recent (CCTV - No access Chinese mainland)
8. SOUNDBITE (Chinese) moviegoer (name not given) (ending with shots 9-1):
"The release of 'Blades of the Guardians: Wind Rises in the Desert' in Hong Kong is a great thing for local audiences. Its filming locations and storyline both help us understand that period of history."
9. Poster of movie "'Blades of the Guardians: Wind Rises in the Desert"
10. Screen showing actors, movie poster, trailer clip
China - Recent (CCTV - No access Chinese mainland)
11. Trailer clips of comedy film "Pegasus 3"
12. Trailer clips of espionage thriller "Scare Out"
Beijing, China - Recent (CCTV - No access Chinese mainland)
13. SOUNDBITE (Chinese) Sun Jiashan, researcher, Department of Chinese Culture Education and Research Central Institute of Socialism:
"Chinese cinema is generating increasingly significant spillover effects. These effects are manifested both in driving progress across various aspects of social development and in the realm of international communication, specifically, in effectively conveying China's stories overseas and to the world."
FILE: China - Exact Date and Location Unknown (CGTN - No access Chinese mainland)
14. Clips of action film "'Blades of the Guardians: Wind Rises in the Desert"
China has retained the world's top-grossing film market so far in 2026, with box office revenue (including pre-sales) reaching 8 billion yuan (about 1.16 billion U.S. dollars) as of Monday, according to online ticketing platforms.
During the official nine-day Spring Festival holiday season ending on Monday, a wide range of blockbuster films across different genres and themes have premiered in theaters across the nation, providing a perfect backdrop for family reunions and festive fun.
By Monday, the box office revenue (including pre-sales) during this year’s Spring Festival holiday has surpassed 5.4 billion yuan (about 782 million U.S. dollars).
Topping the Spring Festival sales chart was "Pegasus 3," the third installment in director Han Han's racing-comedy franchise starring Shen Teng, one of China's most bankable comedic actors.
Spy thriller "Scare Out," directed by Zhang Yimou, secured the second spot on the chart.
It was immediately followed by "Blades of the Guardians: Wind Rises in the Desert," an action film featuring Chinese martial arts.
The animated film "Boonie Bears: The Hidden Protector" came in the fourth place.
Starting from February 17 when the Spring Festival fell, "Blades of the Guardians: Wind Rises in the Desert," "Boonie Bears: The Hidden Protector" and "Panda Plan: The Magical Tribe" are being shown simultaneously in the Hong Kong and Macao Special Administrative Regions.
"The release of 'Blades of the Guardians: Wind Rises in the Desert' in Hong Kong is a great thing for local audiences. Its filming locations and storyline both help us understand that period of history," said a moviegoer in Hong Kong.
The China Film Administration has launched a series of initiatives in 2026, including campaigns such as "Travel with Films," "Taste Cuisine with Films," and "Shopping with Films."
On February 12, the administration and other competent departments launched an initiative to boost the film economy, committing to allocate no less than 1.2 billion yuan (about 174 million U.S. dollar) of movie-viewing subsidies throughout the year.
Previously, the "Travel with Films" initiative achieved overseas promotion via China Media Group's overseas channels in countries and regions including the United States, Canada, Italy, New Zealand, the United Arab Emirates, Kenya, and Brazil, fostering deep integration between film and cultural tourism resources.
"Chinese cinema is generating increasingly significant spillover effects. These effects are manifested both in driving progress across various aspects of social development and in the realm of international communication, specifically, in effectively conveying China's stories overseas and to the world," said Sun Jiashan, a researcher with the Department of Chinese Culture Education and Research under the Central Institute of Socialism.
China-Spring Festival/Box Office
Dateline : Feb 23, 2026/Recent/File
Location : China
Duration : 1'27
China - Recent (CCTV - No access Chinese mainland)
1. Poster of movies
Beijing, China - Feb 16, 2026 (CCTV - No access Chinese mainland)
2. Various of movie posters
China - Recent (CCTV - No access Chinese mainland)
3. Various of moviegoers in cinema, having ticket checked
4. Various of lottery drawing for moviegoers
5. Moviegoers buying snacks
Jiangsu Province, east China - Recent (CCTV - No access Chinese mainland)
6. Various of moviegoers at cinema
7. Various of people seeing movie
Hong Kong, China - Recent (CCTV - No access Chinese mainland)
8. SOUNDBITE (Chinese) moviegoer (name not given) (ending with shots 9-1):
"The release of 'Blades of the Guardians: Wind Rises in the Desert' in Hong Kong is a great thing for local audiences. Its filming locations and storyline both help us understand that period of history."
9. Poster of movie "'Blades of the Guardians: Wind Rises in the Desert"
10. Screen showing actors, movie poster, trailer clip
China - Recent (CCTV - No access Chinese mainland)
11. Trailer clips of comedy film "Pegasus 3"
12. Trailer clips of espionage thriller "Scare Out"
Beijing, China - Recent (CCTV - No access Chinese mainland)
13. SOUNDBITE (Chinese) Sun Jiashan, researcher, Department of Chinese Culture Education and Research Central Institute of Socialism:
"Chinese cinema is generating increasingly significant spillover effects. These effects are manifested both in driving progress across various aspects of social development and in the realm of international communication, specifically, in effectively conveying China's stories overseas and to the world."
FILE: China - Exact Date and Location Unknown (CGTN - No access Chinese mainland)
14. Clips of action film "'Blades of the Guardians: Wind Rises in the Desert"
China has retained the world's top-grossing film market so far in 2026, with box office revenue (including pre-sales) reaching 8 billion yuan (about 1.16 billion U.S. dollars) as of Monday, according to online ticketing platforms.
During the official nine-day Spring Festival holiday season ending on Monday, a wide range of blockbuster films across different genres and themes have premiered in theaters across the nation, providing a perfect backdrop for family reunions and festive fun.
By Monday, the box office revenue (including pre-sales) during this year’s Spring Festival holiday has surpassed 5.4 billion yuan (about 782 million U.S. dollars).
Topping the Spring Festival sales chart was "Pegasus 3," the third installment in director Han Han's racing-comedy franchise starring Shen Teng, one of China's most bankable comedic actors.
Spy thriller "Scare Out," directed by Zhang Yimou, secured the second spot on the chart.
It was immediately followed by "Blades of the Guardians: Wind Rises in the Desert," an action film featuring Chinese martial arts.
The animated film "Boonie Bears: The Hidden Protector" came in the fourth place.
Starting from February 17 when the Spring Festival fell, "Blades of the Guardians: Wind Rises in the Desert," "Boonie Bears: The Hidden Protector" and "Panda Plan: The Magical Tribe" are being shown simultaneously in the Hong Kong and Macao Special Administrative Regions.
"The release of 'Blades of the Guardians: Wind Rises in the Desert' in Hong Kong is a great thing for local audiences. Its filming locations and storyline both help us understand that period of history," said a moviegoer in Hong Kong.
The China Film Administration has launched a series of initiatives in 2026, including campaigns such as "Travel with Films," "Taste Cuisine with Films," and "Shopping with Films."
On February 12, the administration and other competent departments launched an initiative to boost the film economy, committing to allocate no less than 1.2 billion yuan (about 174 million U.S. dollar) of movie-viewing subsidies throughout the year.
Previously, the "Travel with Films" initiative achieved overseas promotion via China Media Group's overseas channels in countries and regions including the United States, Canada, Italy, New Zealand, the United Arab Emirates, Kenya, and Brazil, fostering deep integration between film and cultural tourism resources.
"Chinese cinema is generating increasingly significant spillover effects. These effects are manifested both in driving progress across various aspects of social development and in the realm of international communication, specifically, in effectively conveying China's stories overseas and to the world," said Sun Jiashan, a researcher with the Department of Chinese Culture Education and Research under the Central Institute of Socialism.
ID : 8467194
Published : 2026-02-23 15:27
Last Modified : 2026-02-23 20:28:29
Source : China Central Television (CCTV),China Global Television Network (CGTN)
Restrictions : No access Chinese mainland
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