China-Spring Festival Travel Rush/Consumption

New, diversified consumption scenarios enhance travel experience during Spring Festival travel rush

  • English
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  • ID : 8470239
  • Dateline : March 14, 2026/Recent/File
  • Location : China
  • Category : Consumption
  • Duration : 1'44
  • Audio Language : Chinese/Nats/Part Mute
  • Source : China Central Television (CCTV)
  • Restrictions : No access Chinese mainland
  • Published : 2026-03-14 17:41
  • Last Modified : 2026-03-15 01:57:51
  • Version : 3

China-Spring Festival Travel Rush/Consumption

New, diversified consumption scenarios enhance travel experience during Spring Festival travel rush

Dateline : March 14, 2026/Recent/File

Location : China

Duration : 1'44

  • English


Harbin City, Heilongjiang Province, northeast China - Recent (CCTV - No access Chinese mainland)
1. Aerial shot of train running
2. Various of train staff decorating train
3. Various of performance, introduction, fruits, passengers

Chengdu City, Sichuan Province, southwest China - Recent (CCTV - No access Chinese mainland)
4. Various of panda-themed train, performance in progress

Jinan City, Shandong Province, east China - Recent (CCTV - No access Chinese mainland)
5. Various of cultural activities on train
6. Various of passengers playing games
7. SOUNDBITE (Chinese) Passenger (name not given) (starting with shot 6):
"The train features unique entertainment options to kill the time, making the experience truly exceptional."

Weifang City, Shandong Province, east China - Recent (CCTV - No Access Chinese Mainland)
8. Various of cars, traffic
9. Various of fueling in progress
10. Weifang West service area
11. Various of travelers, performance in service area
12. SOUNDBITE (Chinese) Tian Guanghai, deputy general manager, Weifang Branch of Shandong Expressway Service Development Group Co., Ltd. (starting with shot 11/ending with shot 13):
"There are regular cultural performances every day, especially during the Spring Festival, more than 30 percent of visitors engaged in cultural experience activities. We've created a 'fast entry, slow exit' service area economy that achieves both social and economic benefits."
13. Various of performance, travelers

Zhangjiajie City, Hunan Province, central China - Recent (CCTV - No access Chinese mainland)
14. Plane taxiing
15. Various of passengers
16. Various of performance
17. SOUNDBITE (Chinese) Tourist (name not given) (ending with shots 18-19):
"It's incredibly convenient. With planes, highways, and high-speed trains, we can go anywhere we want. By day, we enjoy beautiful scenery, and by night, we experience cultural performances and savor local delicacies, not to mention the wealth of creative products available, all of which greatly satisfy our consumption desires."
18. Scenic spot
19. Various of performance
20. Various of products


Tourism consumption in China has been significantly revitalized through the creation of innovative and diverse consumption scenarios during this year's Spring Festival travel rush.

The travel rush, often described as the world's largest annual human migration, highlights China's massive mobility and vibrant economic activity. This year, the rush started on Feb 2 and ended on March 13.

During the 40 days of this year's travel rush, themed trains like the "Panda Special Train" and those showcasing the unique characteristics of northeast China operated continuously, creating new consumption landscapes and fostering fresh spending opportunities while immersing passengers in an atmosphere rich with local specialties.

"The train features unique entertainment options to kill the time, making the experience truly exceptional," said a traveler.

During the period, an average of 650,000 rental cars were booked daily, a 15 percent increase year on year. The diverse transportation consumption scenarios have transformed regional service areas into popular spots for travelers. The Weifang West service area incorporated local intangible cultural heritage and miniature scenic landscapes into its lobby, enhancing the travel experience for visitors.

"There are regular cultural performances every day, especially during the Spring Festival, more than 30 percent of visitors engaged in cultural experience activities. We've created a 'fast entry, slow exit' service area economy that achieves both social and economic benefits," said Tian Guanghai, deputy general manager of Weifang Branch of Shandong Expressway Service Development Group Co., Ltd.

From basic fuel and charging services to a plethora of dining, shopping, and entertainment options, the innovative consumption experiences have brought tangible benefits to service areas.
With the ongoing enhancement of civil aviation routes, many charming small towns have experienced a significant increase in passenger traffic. During this year's Spring Festival travel rush, Zhangjiajie Hehua International Airport's 18 domestic and international routes attracted a substantial number of tourists, resulting in a year-on-year passenger traffic increase of 19.8 percent. Local folk performances, immersive interactive experiences, and cultural products showcasing regional elements ensured that visitors had a truly memorable trip.

"It's incredibly convenient. With planes, highways, and high-speed trains, we can go anywhere we want. By day, we enjoy beautiful scenery, and by night, we experience cultural performances and savor local delicacies, not to mention the wealth of creative products available, all of which greatly satisfy our consumption desires," said a tourist.

ID : 8470239

Published : 2026-03-14 17:41

Last Modified : 2026-03-15 01:57:51

Source : China Central Television (CCTV)

Restrictions : No access Chinese mainland

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