China-Deloitte Executive/Global Investment

Multinationals stay on for innovation as China's market, ecosystem evolve: Deloitte executive

  • English
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  • ID : 8471265
  • Dateline : Recent
  • Location : China
  • Category : Interview
  • Duration : 2'38
  • Audio Language : English/Nats/Part Mute
  • Source : China Central Television (CCTV)
  • Restrictions : No access Chinese mainland
  • Published : 2026-03-21 16:45
  • Last Modified : 2026-03-21 18:47:34
  • Version : 4

China-Deloitte Executive/Global Investment

Multinationals stay on for innovation as China's market, ecosystem evolve: Deloitte executive

Dateline : Recent

Location : China

Duration : 2'38

  • English


FILE: Shanghai, China - Date Unknown (CCTV - No access Chinese mainland)
1. Various of buildings, cityscape

Shanghai, China - Recent (CGTN - No access Chinese mainland)
2. SOUNDBITE (English) David Hill, CEO, Deloitte Asia Pacific (partially overlaid with shot 3):
"It's been really exciting to see the distinct shift in the perception of China -- from 'Made in China,' China being the factory of the world, to now. [For] Companies, and MNCs (multinational corporations) in particular, maybe they came for cost, but they're staying for quality, innovation and opportunity."

++SHOT OVERLAYING SOUNDBITE++
Shanghai, China - March 18, 2026 (CGTN - No access Chinese mainland)
3. Various of Deloitte China 2026 Multinational Corporations Future Summit, David Hill, CEO, Deloitte Asia Pacific, speaking at panel talk
++SHOT OVERLAYING SOUNDBITE++

FILE: China - Date Unknown (CCTV - No access Chinese mainland)
4. Various of machines, workers working

FILE: Dongguan City, Guangdong Province, south China - Jan 10, 2 025 (CCTV - No access Chinese mainland)
5. Various of laser device researchers working

Shanghai, China - Recent (CGTN - No access Chinese mainland)
6. SOUNDBITE (English) David Hill, CEO, Deloitte Asia Pacific (ending with shot 7):
"Right now, with the sort of VUCA world, we say, volatile, uncertain, complex and ambiguous, Asia is presenting stability -- we have the 15th Five-Year Plan here in China. What is interesting: only a little over a decade ago, domestic consumption was only about 40 percent of China's economy. Today, it's basically two-thirds. That's huge. Domestic consumer demand is powering the continued growth of China."

FILE: China - Feb 2026 (CGTN - No access Chinese mainland)
7. People at pedestrian street

FILE: Shenzhen City, Guangdong Province, south China - Oct 1-4, 2025 (CCTV - No access Chinese mainland)
8. Customers in Shenzhen's first AI ecosystem flagship store
9. Various of customers trying AI-driven products, robots, interacting with AI agent

Shanghai, China - Recent (CGTN - No access Chinese mainland)
10. SOUNDBITE (English) David Hill, CEO, Deloitte Asia Pacific (starting with shot 9):
"When it comes to EVs, batteries, wind, solar, China is leading the pack on all of those. What we're seeing now is a shift from 'China for China' to 'China for global.' A great example would be Volkswagen, we know, with a joint venture here with SAIC. Take, for instance, their latest SUV, built with three major Chinese ecosystem partners. We'll see --just as we have with Hyundai, Kia, and Tesla -- actual innovation from China going to the world. And I think that's a real shift. Many MNCs originally came for cost, they're staying for innovation."

FILE: China - Date Unknown (CCTV - No access Chinese mainland)
11. Various of automobile production line

Shanghai, China - Recent (CGTN - No access Chinese mainland)
12. SOUNDBITE (English) David Hill, CEO, Deloitte Asia Pacific:
"I don't see MNCs leaving China. China is such a large, growing market, adding a trillion dollars every year in terms of GDP -- it's too big to ignore. And from what we're seeing at this summit, MNCs are not ignoring it. They're committed for the long term."

FILE: Shenzhen City, Guangdong Province, south China - Date Unknown (CCTV - No access Chinese mainland)
13. Aerial shots of cityscape, traffic

FILE: Danzhou City, Hainan Province, south China - Date Unknown (CCTV - No access Chinese mainland)
14. Aerial shots of Yangpu Port, facilities, containers


As China's domestic market and business ecosystem evolve, global investors are shifting their focus from cost-effectiveness to long-termism and innovation, said David Hill, chief executive officer of Deloitte Asia Pacific.

Deloitte China hosted its 2026 Multinational Corporations Future Summit in Shanghai on Wednesday, bringing together more than 300 global executives, government representatives and business leaders to discuss how China's innovation ecosystem is shaping the global expansion of multinational companies.

In an interview with China Media Group on the sidelines of the event, the Deloitte executive shared his insights on the notable shift in global perceptions of China.

"It's been really exciting to see the distinct shift in the perception of China -- from 'Made in China,' with China being the factory of the world, to now. [For] Companies, and MNCs (multinational corporations) in particular, maybe they came for cost, but they're staying for quality, innovation and opportunity," he said.

Hill noted that amid global uncertainty, Asia continues to offer stability, with China's long-term planning and robust domestic demand playing a key role.

"Right now, with the sort of VUCA world, we say, volatile, uncertain, complex and ambiguous, Asia is presenting stability -- we have the 15th Five-Year Plan here in China. What is interesting: only a little over a decade ago, domestic consumption was only about 40 percent of China's economy. Today, it's basically two-thirds. That's huge. Domestic consumer demand is powering the continued growth of China," he said.

In addition to its stable economic performance, China's leadership in emerging industries, including electric vehicles, batteries and renewable energy, has also been a driver of multinational engagement.

"When it comes to EVs, batteries, wind, solar, China is leading the pack on all of those. What we're seeing now is a shift from 'China for China' to 'China for global.' A great example would be Volkswagen, we know, with a joint venture here with SAIC. Take, for instance, their latest SUV, built with three major Chinese ecosystem partners. We'll see --just as we have with Hyundai, Kia, and Tesla -- actual innovation from China going to the world. And I think that's a real shift. Many MNCs originally came for cost, they're staying for innovation," he said.

Looking ahead, Hill expressed confidence in multinational companies' long-term commitment to the Chinese market.

"I don't see MNCs leaving China. China is such a large, growing market, adding a trillion dollars every year in terms of GDP -- it's too big to ignore. And from what we're seeing at this summit, MNCs are not ignoring it. They're committed for the long term," he said.

ID : 8471265

Published : 2026-03-21 16:45

Last Modified : 2026-03-21 18:47:34

Source : China Central Television (CCTV)

Restrictions : No access Chinese mainland

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