Yantai City, Shandong Province, east China - April 3-4, 2026 (CCTV - No access Chinese mainland)
1. Aerial shots of cherry blossoms, traffic, tourists
2. Various of tourists sightseeing, taking photos
3. Band performing
4. Girls dressed in Hanfu (traditional attire of China)

Fukang City, Changji Hui Autonomous Prefecture, Xinjiang Uygur Autonomous Region, northwest China - April 3-4, 2026 (CCTV - No access Chinese mainland)
5. Various of tourists, tourists taking photos at Tianchi scenic area

Zhangjiajie City, Hunan Province, central China - April 3-4, 2026 (CCTV - No access Chinese mainland)
6. Aerial shots of tourists climbing Tianmen Mountain
7. Various of tourists on plank road, glass walkaway

FILE: China - Date Unknown (CCTV - No access Chinese mainland)
8. Various of consumers shopping for home appliances, electronic products, vehicles
9. Various of consumers at cashiers

FILE: Shanghai, China - Date Unknown (CCTV - No access Chinese mainland)
10. Various of people in shopping mall
11. Various of outdoor marketplace

FILE: Shenzhen City, Guangdong Province, south China - 2026 (CCTV - No access Chinese mainland)
12. Various of consumers dining at restaurant

FILE: China - Date Unknown (CCTV - No access Chinese mainland)
13. Various of consumers dining at restaurant

The Qingming Festival holiday from April 4 to 6 has unleashed China's consumption vitality on novel smart, green products and services.

The Qingming Festival, or Tomb-Sweeping Day, fell on April 5 this year. It is a traditional Chinese festival in which people pay tribute to the deceased and worship their ancestors. The holiday also provides a short break for people as they engage in outdoor activities and sightseeing.

According to data from the Ministry of Commerce, average daily sales at major retail and catering enterprises rose 2.4 percent year on year during the holiday. Foot traffic and turnover at 78 key pedestrian streets (business districts) monitored by the ministry increased by 6.0 percent and 6.7 percent, respectively.

As goods consumption continues to gain momentum, demand for smart and environment friendly products remained robust. As of Sunday, more than 1.526 million applications had been submitted under China's vehicle trade-in subsidy program this year, driving new car sales worth 246.8 billion yuan (about 36 billion U.S. dollars).

Sales of home appliances under trade-in programs, along with digital and smart devices, reached 62.845 million units, generating 215.97 billion yuan (about 31 billion U.S. dollars) in revenue. Increased outdoor travels during the holiday boosted sales of smart electronics, with data showing sales of smart glasses, and smart watches and fitness bands surging 3.2 times and 12.3 percent, respectively, on major e-commerce platforms.

Service-related consumption also remained strong during the holiday. Sales at key catering businesses monitored by the ministry rose 3.9 percent year on year, while cross-city trips on major platforms climbed 15.1 percent from a year earlier. Spending at theme parks increased 11.7 percent compared with the same period last year, and car rental orders jumped about 40 percent year on year.