Jiangsu Province, east China - Recent (CCTV - No access Chinese mainland)
1. Various of moviegoers at cinema, watching movie

China - Recent (CCTV - No access Chinese mainland)
2. Clips of "The Super Mario Galaxy Movie"
3. Clips of "It's OK"
4. Clips of "Now I Met Her"

Beijing, China - Recent (CCTV - No access Chinese mainland)
5. Various of man getting ticket from machine
6. Various of moviegoers at cinema, watching movie

Xi'an City, Shaanxi Province, northwest China - Recent (CCTV - No access Chinese mainland)
7. Various of people at Xi'an Film Studio Experience Center for Arts of Film
8. Sign reading "Cine Film Library"
9. Various of film-related exhibits
10. SOUNDBITE (Chinese) Qiu Keyu, tourist (starting with shot 9):
"The exhibition gave me a systematic understanding of the historical development of Chinese film industry, allowing me to follow the footsteps of films to learn new things. I harvested both happiness and novel knowledge."
11. Various of film-related exhibits
12. XR cinema
13. Various of people experiencing XR movie
14. SOUNDBITE (Chinese) Liu Bin, moviegoer
"After putting on the XR device, I felt completely immersed - it was quite exciting."
15. People experiencing XR movie

As of 19:49 on Monday, China's total box office revenue for the Qingming Festival holiday had surpassed 300 million yuan (about 43.6 million U.S. dollars), according to data from online platforms.

The holiday lineup features animation, family, suspense, and other genres, with "The Super Mario Galaxy Movie", "Project Hail Mary", "It's OK", and "Now I Met Her" leading the tally.

The Qingming Festival is a traditional Chinese holiday that falls on the 15th day after the Spring Equinox, and China's three-day Qingming Festival holiday started on Saturday this year. While it is a time to enjoy the greenery of springtime and to visit the graves of ancestors, the holiday has also become a busy period for cultural and tourism activities in China, including visits to the cinema.

Cinemas in Beijing's Chaoyang District, as one of the first pilot areas for China's "movie plus" initiative, are actively exploring the "ticket stub economy," allowing moviegoers to present their ticket stubs from cinemas to receive discounts and added services in subsequent consumption scenarios.

In Xi'an City, northwest China's Shaanxi Province, the Xi'an Film Studio Experience Center for Arts of Film integrates film history with tourism, immersing visitors in the glory of classic movies.

"The exhibition gave me a systematic understanding of the historical development of Chinese film industry, allowing me to follow the footsteps of films to learn new things. I harvested both happiness and novel knowledge," said Qiu Keyu, a tourist.

The XR cinema in the park immerses visitors in film scenes.

"After putting on the XR device, I felt completely immersed - it was quite exciting," said Liu Bin, a moviegoer.