Haikou City, Hainan Province, south China - April 13-16, 2026 (CCTV - No access Chinese mainland)
1. Canadian Pavilion at 6th China International Consumer Products Expo (CICPE)
2. Various of visitors at expo
3. Purchaser service center
4. Various of buyers, exhibitors talking at purchaser service center
5. SOUNDBITE (English) Greg Zeschuk, Canadian exhibitor (ending with shots 6-7):
"The time I've had here is really valuable. It has been really good meeting possible customers. I also feel there are amazing opportunities. Just the opportunity to do business here is very good. It's very, very exciting."
6. Beer products on display
7. Various of visitors
8. Various of visitors, exhibitors at Russian Pavilion
9. Russian exhibitor talking with reporter
10. Various of exhibits, visitors, exhibitors at Russian Pavilion
11. SOUNDBITE (Chinese) Yevgeny Baranov, chief representative in China, Russian Export Center (starting with shot 10/ending with shot 12):
"I didn't expect such a bustling crowd. My Russian colleagues told me visitors kept flowing in like a river from morning till night. Today is the second day of the expo, and they have already signed contracts, cooperation agreements, and many letters of intent."
12. Various of exhibitors serving visitors, arranging exhibits
13. SOUNDBITE (Chinese) Yevgeny Baranov, chief representative in China, Russian Export Center (ending with shot 14):
"Knowing that there are new policies in the Hainan Free Trade Port, we advised more companies to participate in the expo and explore the Chinese market."
14. Various of exhibitors serving visitors
15. Exhibition booth of massage chair company
16. Various of people at exhibition booth of massage chair company
17. Exhibitor showing information on laptop to reporter
18. SOUNDBITE (Chinese) Li Zhiwei, singaporean exhibitor (starting with shot 17/ending with shot 19):
"In China, a new daily-use product debuts every ten seconds, so we have to constantly update our products to keep up with the pace."
19. Visitors at exhibition booth of massage chair company
20. Various of visitors, exhibitors at expo

The ongoing China International Consumer Products Expo (CICPE) has drawn more than 3,400 brands from over 60 countries and regions, with foreign exhibitors reporting rapid contracts and unexpected consumer openness as Hainan's free trade port policies boost global participation.

The six‑day event, running through Saturday, has seen international exhibits make up 65 percent of the total, a jump of 20 percentage points from last year.

Canadian exhibitor Greg Zeschuk brought to Hainan a beer naturally fermented in the Rocky Mountains, backed by a marketing plan tailored for China that paired the brew with Sichuan cuisine. Within minutes of one‑on‑one talks at the expo's new purchaser service center, he secured five or six letters of intent.

"The time I've had here is really valuable. It has been really good meeting possible customers. I also feel there are amazing opportunities. Just the opportunity to do business here is very good. It's very, very exciting," Zeschuk said.

For Russian exhibitor Yevgeny Baranov, the Hainan consumer expo's biggest revelation has been the openness of Chinese consumers.

Debuting with 14 companies at the Russian Pavilion, Baranov said the group arrived with both optimism and concern, unsure whether Chinese consumers would embrace their products.

"I didn't expect such a bustling crowd. My Russian colleagues told me visitors kept flowing in like a river from morning till night. Today is the second day of the expo, and they have already signed contracts, cooperation agreements, and many letters of intent," Baranov said.

What has surprised Baranov even more is how Chinese consumers are open to new products and new brands.

"Knowing that there are new policies in the Hainan Free Trade Port, we advised more companies to participate in the expo and explore the Chinese market," he said.

The CICPE's efficiency and openness have kept Singaporean massage chair maker OSIM returning year after year. At this year's expo, company representative Li Zhiwei was struck by the speed at which consumer trends shift in China's market.

"In China, a new daily-use product debuts every ten seconds, so we have to constantly update our products to keep up with the pace," he said.

Since its launch in 2021, the CICPE has become an important platform for multinationals to stay abreast of consumer trends in China, and many attendees are also now looking to tap into the opportunities offered by Hainan.

A significant development for the island province came late last year, when the Hainan Free Trade Port launched fully island-wide special customs operations, making it the world's largest free trade port by area.