Jishou City, Hunan Province, central China - May 4, 2026 (CCTV - No access Chinese mainland)
1. Aerial shot of tourist attraction
2. Various of waterfall, tourists
3. Various of tourists experiencing intangible cultural heritage craft
4. Various of tourists at tie-dye workshops

Xi'an City, Shaanxi Province, northwest China - Recent (CCTV - No access Chinese mainland)
5. Various of foreign tourists visiting city wall; watching cultural performance, buying items at stalls
6. Various of foreign tourists watching traditional performance; taking photos

Huai'an City, Jiangsu Province, east China - Recent (CCTV - No access Chinese mainland)
7. Aerial shots of nighttime programs including parades, performances in progress
8. Aerial shots of dancing performance in midair
9. Various of spectators

China's cultural and tourism market showed solid growth during the 2026 May Day holiday, with domestic trips and total spending both ahead of last year’s holiday, according to official data released on Thursday.

The Ministry of Culture and Tourism announced that 325 million domestic trips were made across the country during the 5 day holiday, representing a 3.6 percent increase from the same period last year.

Tourists spent 185.49 billion yuan (about 27.08 billion U.S. dollars), up 2.9 percent year on year, the ministry said, citing calculations from its data center.

Public cultural institutions across the country organized around 49,400 cultural events during the holiday, attracting approximately 88 million tourists, the ministry noted.

Nighttime cultural tourism in key centers remained robust, with major nighttime tourism destinations receiving more than 80.41 million visits, an increase of 6.44 percent year on year.

During the May Day holiday, around 32,000 commercial performances, excluding performances in entertainment venues, were held nationwide, generating box office revenue of 2.476 billion yuan (about 364 million U.S. dollars), a year-on-year increase of 14.66%.

Trips by foreign nationals to and from China during the holiday rose to nearly 1.26 million, a 12.5 percent increase from a year earlier, with 436,000 travelers arriving visa-free, up 14.7 percent.

中国・湖南省吉首市-2026年5月4日（CCTV-中国大陸での使用は不可）
1.空撮：景勝地
2.滝、観光客
3.無形文化財の伝統工芸を体験する観光客
4.絞り染め工房

中国・陝西省西安市-最近（CCTV-中国大陸での使用は不可）
5.城壁、文化イベント、屋台、外国人観光客
6.公演

中国・江蘇省淮安市-最近（CCTV-中国大陸での使用は不可）
7.空撮：パレード、夜間文化イベント
8.空撮：空中舞踊
9.観客

　今年のメーデー5連休の国内旅行者数は前年比3.6%増の延べ3億2500万人に上り、消費総額は2.9%増の1854億9000万元に達したと、文化観光部データセンターの試算で分かった。

　データによると、全国の公共文化施設で合わせて文化イベントは4万9400回開催され、来場者数は延べ8800 万人に上った。

　主要都市では夜間観光は引き続き活況を呈している。主なナイトスポットには延べ8041万人が訪れ、前年比6.44%増加した。

　連休中の商業公演数（娯楽施設での公演を除く）は3万2000回、興行収入は14.66%増の24億7600万元に達した。

　また、外国人の出入境者数は12.5%増の延べ125万5000人となった。そのうち、ビザ免除措置を利用した外国人入境者は14.7%増の43万6000人だった。