FILE: Beijing, China - Date Unknown (CCTV - No access Chinese mainland)
1. Various of building entrance, signs for State Administration for Market Regulation (R), State Anti-Monopoly Bureau (L)

Beijing, China - Oct 20, 2026 (CCTV - No access Chinese mainland)
2. SOUNDBITE (Chinese) Hong Qunlian, director of Service Industry Research Office, Institute of Industrial and Technological Economics, National Development and Reform Commission (partially overlaid with shots 3-5):
"When it comes to advertising, people often think of commercials on television or other media. However, advertising services can play a role at every stage of industrial upgrading. Under the plan's 'Advertising Plus' initiative, the industry can offer integrated services ranging from market analysis and brand positioning to creative planning and promotion across media. That helps companies identify demand and use promotion to turn their strengths in product quality and technology into brand value."

++SHOTS OVERLAYING SOUNDBITE++
FILE: China - Exact Location and Date Unknown (CCTV - No access Chinese mainland)
3. Various of people using laptop, smart phone
4. Various of vehicle assembly plant
5. Various of people in shopping mall
++SHOTS OVERLAYING SOUNDBITE++

FILE: Shenzhen City, Guangdong Province, south China - Date Unknown (CCTV - No access Chinese mainland)
6. Various of cityscape

FILE: China - Exact Location and Date Unknown (CCTV - No access Chinese mainland)
7. Various of vining tomatoes in greenhouse; worker on mechanical lift platform picking, transferring tomatoes
8. Various of workers selecting cherry tomatoes

Beijing, China - Oct 20, 2026 (CCTV - No access Chinese mainland)
9. SOUNDBITE (Chinese) Hong Qunlian, director of Service Industry Research Office, Institute of Industrial and Technological Economics, National Development and Reform Commission (starting with shot 8/ending with shot 10):
"As I see it, one step is to direct more advertising resources to rural areas and use public-service ads to promote local specialty farm products. Another is to connect advertising with e-commerce to expand sales of agricultural products and increase farmers' incomes."

FILE: China - Exact Location and Date Unknown (CCTV - No access Chinese mainland)
10. Various of live streaming in progress

Bei'an City, Heilongjiang Province, northeast China - October 2026 (CCTV - No access Chinese mainland)
11. Various of soybean fields, harvesters operating in field

China aims to grow its advertising industry by an average of about 10 percent annually through 2030 under a five-year plan announced on Tuesday that calls for digital innovation and closer links with manufacturing, consumer businesses and agriculture.

The plan was issued by the State Administration for Market Regulation and six other government agencies. It calls for greater use of digital technology, stronger creative capabilities and more training, while seeking to help other industries reach customers and build brands.

Advertising revenue reported by public institutions and enterprises above a designated size reached 2.05 trillion yuan (about 307 billion U.S. dollars) in 2025, double the level in 2020, according to the market regulator. China has also established 30 national advertising industry parks and a number of provincial parks.

Hong Qunlian, director of the service industry research office at the National Development and Reform Commission's Institute of Industrial and Technological Economics, said advertising can support businesses well beyond placing commercials.

"When it comes to advertising, people often think of commercials on television or other media. However, advertising services can play a role at every stage of industrial upgrading. Under the plan's 'Advertising Plus' initiative, the industry can offer integrated services ranging from market analysis and brand positioning to creative planning and promotion across media. That helps companies identify demand and use promotion to turn their strengths in product quality and technology into brand value," Hong said.

The plan also calls for continued efforts to promote agricultural products, build rural brands and expand online sales.

"As I see it, one step is to direct more advertising resources to rural areas and use public-service ads to promote local specialty farm products. Another is to connect advertising with e-commerce to expand sales of agricultural products and increase farmers' incomes," Hong said.