Hai'an City, Jiangsu Province, east China - Recent (CCTV - No access Chinese mainland)
1. Aerial shot of food factory
2. Various of workers packing, transporting biscuits
3. Smartphone showing livestreaming
4. SOUNDBITE (Chinese) Ji Hongjuan, head, e-commerce operations, Nantong Qixiang Biscuit Food Factory (ending with shots 5-6):
"We've seen an increase of roughly 50 percent. Meanwhile, orders from our offline retail outlets and distributors have also grown significantly by more than 30 percent."
5. Orders being printed
6. Workers carrying cartons of food onto truck
7. Various of parcels on conveyor belts; workers sorting parcels

Pingdu City, Shandong Province, east China - Recent (CCTV - No access Chinese mainland)
8. Various of home appliance stores with customers buying smartphone, kitchen ventilator
9. SOUNDBITE (Chinese) Jiang Ming, store manager (partially overlaid with shot 10):
"For this year's 'Double 11' promotional event, we match in-store prices to online self-operated Double 11 rates and offer a 15-percent subsidy of up to 1,500 yuan (207 U.S. dollars) across six major home appliance categories. For 3C products, we offer a subsidy of up to 500 yuan on items priced under 6,000 yuan, with additional, stackable subsidies available for high-end models."
++SHOT OVERLAYING SOUNDBITE++
10. Various of stoves, kitchen ventilators, computers
++SHOT OVERLAYING SOUNDBITE++
11. Various of false eyelash being made
12. Various of salesperson livestreaming false eyelash
13. Aerial shots of shopping mall

Chinese manufacturers and retailers are ramping up production, livestreaming and promotions to capture demand during the "Double 11" shopping carnival, as local governments and businesses seek to convert online traffic into actual consumption growth.

In Hai'an, a county-level city in east China's Jiangsu Province, a biscuit factory that has operated locally for nearly 30 years is running four production lines at full capacity, producing about 30 metric tons per day and shipping most orders the same day they are made.

"We've seen an increase of roughly 50 percent. Meanwhile, orders from our offline retail outlets and distributors have also grown significantly by more than 30 percent," said Ji Hongjuan, head of e-commerce operations at the Nantong Qixiang Biscuit Food Factory.

Behind the order surge is logistics support. At the Hai'an postal transfer center, sorting machines and conveyor belts have been running smoothly since 06:00 daily, with parcels automatically sorted and routed to designated chutes.

In Pingdu, a city in east China's Shandong Province, the shopping festival has also fueled a consumption boom. At a local home appliance store, consumers are comparing specifications and testing products as they plan year-end replacements.

"For this year's 'Double 11' promotional event, we match in-store prices to online self-operated Double 11 rates and offer a 15-percent subsidy of up to 1,500 yuan (207 U.S. dollars) across six major home appliance categories. For 3C products, we offer a subsidy of up to 500 yuan on items priced under 6,000 yuan, with additional, stackable subsidies available for high-end models," said store manager Jiang Ming.

A local false eyelash factory is also seeing strong cross-border e-commerce orders, with daily output of up to 30,000 boxes bound for Southeast Asia, Japan and South Korea.

Double 11, also known as Singles' Day, falls on November 11 each year. In 2009, Alibaba's Taobao (now Tmall) co-opted the informal holiday and turned it into an online shopping promotion, and the event has since grown into the world's largest annual e-commerce sales festival.

The shopping spree now spans weeks rather than a single day, with major platforms launching pre-sales in mid-October and extending promotions into mid-November.