China-CIIE/Preparations/Shanghai
China-CIIE/Preparations/Shanghai
Dateline : Oct 26, 2026/Recent
Location : China
Duration : 2'06
Shanghai, China - Oct 26, 2026 (CCTV - No access Chinese mainland)
1. Various of trucks loaded with exhibits for 9th China International Import Expo (CIIE)
2. Various of sign for 9th CIIE
3. SOUNDBITE (Chinese, dubbed in English) Zeng Xiaoqing, marketing director, Goodfarmer Fresh Fruit Trading Corp (partially overlaid with shot 4):
"This is our ninth consecutive year at the CIIE. We've brought two global debut products - Goodfarmer Organic Bananas from Peru and Magic Star Apples from Netherlands. With the CIIE as our platform, we turn exhibits into products, and products into bestsellers. We expect sales to take off around the Spring Festival."
++SHOT OVERLAYING SOUNDBITE++
4. Sign for 9th CIIE
++SHOT OVERLAYING SOUNDBITE++
5. SOUNDBITE (Chinese, dubbed in English) Tang Peng, vice general manager, SYR Trading (Shanghai) Co., Ltd (partially overlaid with shots 6-7):
"At the first three CIIEs, we just displayed our products. From the fifth, we became an investor. In 2023, we set up in Ningbo and invested in our first production base in China. With urban renewal in recent years, we've moved from home products to commercial buildings. For a foreign brand like us, the CIIE is a huge platform."
++SHOTS OVERLAYING SOUNDBITE++
6. Banner reading first batch of exhibits for 9th CIIE
7. Various of trucks loaded with exhibits
++SHOTS OVERLAYING SOUNDBITE++
8. Various of trucks loaded with exhibits, crane lifting container
9. SOUNDBITE (Chinese) Zheng Yusheng, general manager, Operations Center, National Exhibition and Convention Center (Shanghai) (ending with shot 10):
"The arrival of the first exhibit at the venue means that on-site setup for the CIIE has begun in full swing. According to the current work plan, the structural construction of all exhibition booths will be largely completed by October 31. By November 3, all exhibits will be in place at their respective booths, ensuring everything is ready for the opening on November 5. This year, the National Exhibition and Convention Center has implemented numerous optimized measures in preparation for the 9th CIIE. For example, we have comprehensively upgraded the exhibition halls' signage and wayfinding system. This year, by updating fixed signage and adding temporary signs, we have brought the total number of signs to over 2,600."
Shanghai, China - Recent (CCTV - No access Chinese mainland)
10. Various of venue for 9th CIIE, traffic
Preparations for the 9th China International Import Expo (CIIE) have entered top gear as the first batch of exhibits arrived in Shanghai on Monday.
The upcoming event, scheduled for November 5 to 10, has drawn broad international participation, bringing together 162 countries, regions, and international organizations alongside more than 4,100 overseas firms. For the enterprise sector, the total exhibition area has surpassed 370,000 square meters.
Spanning categories such as technology, medical equipment, food, and consumer goods, the incoming displays feature a wide array of innovations. Many of these products, including advanced machine tools from Austria and organic bananas from Peru, are set to make their global debuts at the expo.
"This is our ninth consecutive year at the CIIE. We've brought two global debut products - Goodfarmer Organic Bananas from Peru and Magic Star Apples from Netherlands. With the CIIE as our platform, we turn exhibits into products, and products into bestsellers. We expect sales to take off around the Spring Festival," said Zeng Xiaoqing, marketing director of Goodfarmer Fresh Fruit Trading Corp.
Tang Peng, vice general manager of SYR Trading (Shanghai), also highlighted the CIIE as a crucial launchpad for foreign companies in China.
"At the first three CIIEs, we just displayed our products. From the fifth, we became an investor. In 2023, we set up in Ningbo and invested in our first production base in China. With urban renewal in recent years, we've moved from home products to commercial buildings. For a foreign brand like us, the CIIE is a huge platform," he said.
On-site construction is now moving at full speed. Booth structures are set to be largely completed by October 31, with all exhibits placed ahead of the November 3 deadline, according to Zheng Yusheng, general manager of the Operations Center at the National Exhibition and Convention Center (Shanghai).
To accommodate the surge of attendees, the venue has also upgraded its navigation and operations, installing and updating over 2,600 wayfinding signs to ensure a seamless experience for the opening on November 5.
ID : 8505502
Published : 2026-10-27 11:32
Last Modified : 2026-10-27 20:02:29
Source : China Central Television (CCTV)
Restrictions : No access Chinese mainland
More