Haikou City, Hainan Province, south China - April 16, 2025 (CCTV - No access Chinese mainland)
1. Various of exhibition booths, visitors
2. SOUNDBITE (English) Chris Ruzicka, manager, Organica Europea (ending with shot 3):
"We are actually looking for distributors here in China. I believe the Chinese market is a huge opportunity, it is a huge market and I believe we can get established here in China too."
3. Various of products on display
4. SOUNDBITE (English) Waleed Abumazen, Orient Crown's founder and director (partially overlaid with shot 5):
"It will be very interesting to come here and see the local customers, interact with them. I would say the Chinese market is one of the most important markets actually in the world now. We see the buying purchasing power actually in Asia."
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5. Various of products of Orient Crown on display
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6. Various of exhibition booths, visitors
7. Various of UK exhibition booth, visitors
8. SOUNDBITE (English) Jon Hosty, international sales manager, Craghoppers:
"It has been great to get some conversations between the UK businesses and Hainan about how we can invest in Hainan and how we can bring our products and our business to Hainan. So, it has been very open to conversation."
9. SOUNDBITE (English) Shankar Koirala, Nepali exhibitor (partially overlaid with shot 10):
"The reason why I choose the Chinese market is that actually we would like to [have] win-win cooperation. We are in China, [and] China always welcomes foreign companies to come here, trade here."
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10. Various of Koirala introducing products to visitor; cashmere scarfs on display
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11. SOUNDBITE (English) Waleed Abumazen, Orient Crown's founder and director (ending with shot 12):
"We love to see countries cooperate together on free trade, no need to put tariffs, so much restrictions."
12. Various of products of Orient Crown on display
13. Various of exhibition booths, visitors

International exhibitors at the ongoing fifth China International Consumer Products Expo (CICPE) have emphasized its role as a key gateway to tapping into the vast opportunities of the Chinese market.

Running from April 13 to 18 in Haikou City, south China's Hainan Province, this year's CICPE marks its largest edition yet, featuring over 4,100 brands from 71 countries and regions. As China's only state-level exhibition dedicated to consumer goods, the expo has become a global hub for showcasing innovation and fostering international partnerships.

For foreign businesses, whether seasoned attendees or first-time participants, the event serves as a key platform to explore China's dynamic consumer landscape and unlock new growth opportunities.

At this year's event, countries like France, Switzerland, and Ireland continue to showcase high-quality consumer brands, while newcomers such as Slovakia, Singapore, and Brazil debuted as national delegations. The expo's expanding "circle of friends" demonstrates its growing international influence and appeal.

Foreign-funded enterprises see the expo as a valuable window into emerging trends and shifts in China's consumer market, offering fresh opportunities to explore and expand their business development strategies.

"We are actually looking for distributors here in China. I believe the Chinese market is a huge opportunity, it is a huge market and I believe we can get established here in China too," said Chris Ruzicka, manager of Organica Europea, a health food company.

"It will be very interesting to come here and see the local customers, interact with them. I would say the Chinese market is one of the most important markets actually in the world now. We see the buying purchasing power actually in Asia," said Waleed Abumazen, founder and director of Orient Crown, a Singaporean company specializing in watch winders.

Exhibitors also emphasized that China's hosting of the CICPE demonstrates its commitment to fostering fair and open trade, reinforcing its role as a global hub for economic collaboration and innovation.

"It has been great to get some conversations between the UK businesses and Hainan about how we can invest in Hainan and how we can bring our products and our business to Hainan. So, it has been very open to conversation," said Jon Hosty, international sales manager of Craghoppers, a UK-based outdoor brand.

"The reason why I choose the Chinese market is that actually we would like to [have] win-win cooperation. We are in China, [and] China always welcomes foreign companies to come here, trade here," said Shankar Koirala, a Nepali exhibitor.

"We love to see countries cooperate together on free trade， no need to put tariffs, so much restrictions," said Abumazen.